Next Thursday, New Yorkers will gather in the DUMBO neighborhood to witness toy elephants parachute down onto the streets of Brooklyn. The playful event, also known as the Great DUMBO Drop, will be raising money for DUMBO’s public schools: PS307 and the Dock Street School.
What is likely a cheeky nod to the film DUMBO, invites guests to “adopt” a toy elephant for $20 USD, to be entered into the parachute drop. The elephants that land closest to the target area will win grand prizes, such as a $500 shopping spree, while everyone gets to walk away with an elephant in tow.
Beyond the joy of watching thousands of elephants land in Brooklyn, the inaugural Great DUMBO Drop will be a block party with various events to enjoy, including: live performances, silent auctions, photo booths, and food from local DUMBO eateries.
The event, which lasts from 5 to 8pm, will culminate with an after party featuring local DUMBO Japanese pop band, Gaijin a Go Go and a DJ set from DJ Pablo.
Elephants can be purchased online from now until September 27.