Gone are the days of the tents, and corporate sponsored fashion weeks in New York City, which is good news for the fashion industry. “Designers are moving away from the classic runway moment, and curating experiential events,” says Carrie Morrissey, CEO and Creative Director of the laser cut acrylic jewelry and accessories company, I Still Love You NYC (ISLYNYC).
ISLYNYC has made its mark with recognizable and iconic statement pieces, collaborations with other labels such as DKNY, and its extensive design collaborations with celebrities like Madonna, Lady Gaga, Beyoncé, Meghan Trainor, Iggy Azeala, Tegan and Sara and Tyra Banks. Presently, ISLYNYC is available at Nordstrom, Nasty Gal, Patricia Field, International Playground, all of DKNY’s flagship locations as well as internationally in London, Paris, Japan, and Korea. Additionally, ISLYNYC will be featured on RuPaul’s Drag Race.
For Autumn/Winter 2017 New York Fashion Week (NYFW), Morrissey is featuring an iridescent collection with a “little surgical take” on her iconic charms, like the evil eye, and “Pink Pussy Sunglasses,” as well as hearts, aliens, and marijuana leaves. “I’ve been feeling really down,” says Morrissey, referring to the Trump presidency and cultural climate of the U.S. “There’s so much darkness; it’s nice to make a bit of light.”
In addition to showing with BCALLA and Mondo Guerra for A/W’17, Morrissey is part of the XOXO Love Mart, a collective of 30 emerging designers, 20 up-and-coming artists, performances, DJs, bands, and food, based in SoHo for NYFW’s opening weekend. The event, organized by the Bushwick collaborative, Shwick, is part of fashion’s growing trend of creating an experiential retail experience.
For Morrissey, this approach to fashion week is “less about competition and more about collaboration.” Creating experiences, especially in such troubling cultural times, can help fashion make a bigger impact.
For A/W ’17, you can choose from ISLYNYC’s collection of earrings, belt buckles, chokers, and brooches, which are favorites of Nicola Formichetti, by the way.
Her designs are meant to be irreverent and avant-garde, taking a cue from designers like Gypsy Sport and Vetements, two leaders in what Morrissey calls “ugly” (but chic) fashion. “I’m excited to be a part of this moment, right now,” says Morrissey at the SoHo pop-up event. Despite the overarching cultural hardships, Morrissey feels like fashion is helping to usher in a “cool moment.”