Known for its avant-garde style, posh dining, chic shopping and bohemian roots, New York’s SoHo neighborhood offers tourists and residents alike attractions that speak to the city’s glamour and grit. Use this insider’s guide to the eclectic neighborhood to experience the best of SoHo – in only 24 hours.
In SoHo, you’re likely to rub elbows with top models, world-class street artists and the thousands of uber-hip media mavens, creatives and techies who energize the neighborhood. Located south of Houston Street, as its name implies, SoHo is bordered by Canal Street to the south, Crosby Street to the east and West Broadway to the west. Within these confines you can sip a CBD-infused mocha, get a graffiti-inspired manicure and sweat to hip-hop yoga. With plenty of things to do in SoHo, you too can live the affluently bohemian SoHo lifestyle with these tips on where to eat, drink, sleep, shop and be fabulous.
SoHo’s cobblestoned streets are quietest before 8am, so embrace your inner morning person.
Set on a quaint cobblestone street, the five-star Crosby Street Hotel is as sophisticated as it is sleekly stylish. The historic cast-iron building houses a courtyard garden, a restaurant and full bar and rooms that boast floor-to-ceiling warehouse-style windows. Most rooms offer incredible city views. The Crosby is a suitable choice for guests who desire a resplendent backdrop for their trip.
This Swiss bistro feels like a European café with al fresco dining and Scandinavian specialties like bratwurst and veal schnitzel on the menu. It’s packed with models, celebrities and a hip downtown crowd. Serves breakfast, lunch, dinner and drinks, with a late-night space in back.
Inside SoHo's Detox Market | Courtesy of The Detox Market
It took clean-beauty experts Romain Gaillard and Valérie Grandury six years to find the perfect space to open the New York location of The Detox Market. Designed to be toxin-free and environmentally friendly, the three-level space of the SoHo Detox Market is stocked with ultra-curated clean-beauty products. Find an international selection of chemical-free skincare, body and hair products as well as make-up and beauty tools. Pop in for workshops and tutorials on everything from how to choose and apply makeup to new cleansing and skincare routines.
This sleek SoHo yoga studio offers candlelit hot vinyasa classes to make you sweat while you find your Zen. A hip-hop playlist during class sets this studio apart from others in the area. Showers and changing rooms are located on the premises for convenience.
By midday, the shops have opened and people-watching is at its peak. Find designer outposts west of Broadway. East of Broadway, in nearby Nolita, check out trendy and posh boutiques for an upscale retail experience. Plus, pamper yourself with chic beauty treatments.
Over 30 sellers occupy Artists and Fleas’ SoHo space | Courtesy of Artists and Fleas
A warmly lit indoor flea market with a variety of vendors ranging from artisanal soaps to vintage fashion, Artists & Fleas offers an eclectic shopping experience for every budget. An emphasis on handcrafted, contemporary and costume jewelry.
A premier location for manicures, including gel and custom nail art, Valley Nail boasts some of New York’s most in-demand nail artists. Choose from a catalog of nail-art designs or, for an extra fee, request custom work. Walk-ins accepted, but appointments recommended.
This convenient blowout and styling service is designed to take no more than an hour. Dry Bar does not cut or color hair; the stylists only perform blowouts, updos and styling jobs. Choose from a variety of hairdos or speak with a stylist about creating your signature look. Same-day reservations are possible, but be sure to book an appointment as the salon does not accept walk-ins.
Carol Lim and Humberto Leon created Opening Ceremony in 2002, fusing streetwear and luxury couture with this flagship boutique. The shop offers a signature label of avant-garde garments and accessories for fashion risk-takers. A range of international designers like Eckhaus Latta, Maison Margiela, Fung Lan & Co, Jacquemus and Yeezy define the aesthetic. Limited-edition designer collaborations are offered on a seasonal basis. Jewelry, footwear and accessories are sold alongside apparel in this uber-hip, experiential boutique.
A paradise for sneakerheads and collectors alike, this small sneaker boutique sells limited-edition and hard-to-find sneakers from brands like Off-White, Nike and Yeezy. Check the Rare Pair Instagram feed for the latest additions to the shop. Prices may be high, but for an exclusive cop, this is the spot.
If you’re eating at Prince Street Pizza, you’re eating one thing: the Spicy Spring square. The thick, doughy slice trumps all other square slices – Detroit-style, Sicilian, grandma, what have you – topped with fra diavolo sauce, ribbons of fresh mozzarella and rounds of pepperoni that crisp and curl up in the oven, pooling with pockets of oil. You won’t be the only one zig-zagging to PSP, though; on any given night, a line spills out along Prince Street. Since the no-frills spot is open until 4am on Saturdays and Sundays, you should always expect a wait.
Dominique Ansel Bakery is the home of the ‘cronut’: a croissant-donut hybrid that still has New Yorkers waiting in pre-6am lines years after it was first introduced. (The flaky pastry can be pre-ordered for parties, or you can pay someone to wait in line for you through apps like TaskRabbit, if you’re desperate.) If you do make it through the wait, don’t forget to pick up some of the other innovative French pastries and treats crafted by expert baker Dominique Ansel, like the popular blooming marshmallow hot chocolate.
This cocktail bar is hidden behind an unassuming door – discovered only after you file down some stairs – spilling out into a large, underground space. Unsurprisingly, there’s a bit of a nautical theme going on here (the words ‘US Navy’ grace armchairs in flashy letters), and it’s relatively dark, but that’s the reason you’re here. Drinks range from classic cocktails to craft ones: the American Trilogy is swirled with rye whiskey, Applejack, brown sugar and orange bitters. Pair drinks with a couple of light bites – the salmon tartare spring rolls are flecked with avocado wasabi.
Yes, Balthazar is packed, pricey and part of the SoHo snob’s lifestyle. It also happens to be one of the best restaurants in town. Every local should brave the crowds (and check) at least once – the reward of steak-frites, roast chicken for two and addictive Balthazar bread is well worth it.
Von is the kind of quiet, charmingly dark bar that is frequented predominantly by locals. Although Von technically classifies itself as a wine bar, the bar is fully stocked with liquor. If you prefer intimate, hushed conversation, settle in on the main floor. There is also a somewhat secret basement where DJs pump hip-hop, disco and funk to a low-key crowd of gyrating dancers.
Our debut short film, The Soul of Soho, explores neighborhoods separated by oceans, history and culture but united by craft community and change. Neighborhoods bound by one name: Soho. Intimate portraits of city living in the Sohos of London, New York and Hong Kong reveal rich stories of the people who bring life to these iconic neighborhoods. Explore Soho here.