The New York-based artist–often regarded as the most famous artist to emerge from Norway since Edvard Munch–has converted the gallery space into a “multilevel, psycho-pathological department store” in which “an army of genetically enhanced mannequins” have been styled in bespoke looks by Avena Gallagher.
For Melgaard, fashion is an “ethical compromise” that is “driven by an infinite cycle of disappointment and desire.” Known for his provocateur antics, the exhibition reflects Melgaard’s critical and cynical viewpoint of the fashion industry whilst at the same time employing its commercial and marketing strategies with the inclusion of fashion editorials, look books, and brand identities.
Melgaard will also launch his eponymous menswear/unisex clothing line made in collaboration with creative director Babak Radboy. During The Purge visitors will get the first look at the MELGAARD streetwear collection, with 100 plus pieces also up for grabs.
Whether you buy into the “obsessive and self-destructive aspects of fashion and consumerism”, this is the one fashion event you don’t need an invite for.
Bjarne Melgaard: The Casual Pleasure of Disappointment is at Red Bull Arts New York, 220 W 18th Street, New York, NY 10011 from February 16 to April 9 2017.