At Coup (as in d’etat), the new bar from Ravi DeRossi, the nightlife wizard behind hit bars like Amor y Amargo, Death & Co, and Mayahuel, 100 percent of the profits will be given to nonprofit organizations—specifically social, environmental, and human-rights organizations threatened with being defunded by the Trump administration.
“The aptly named Coup will give the power back to the people, enabling patrons to support causes that are most important to them, one cocktail at a time,” the bar stated in an announcement.
“Everyone has his or her reasons for not liking the current administration,” says DeRossi. “For me it’s many-fold, but if I could boil it down to one issue, it would be equality. Regardless of race, color, creed or sexual orientation, I believe everyone should have an equal and fair chance at life, liberty and the pursuit of happiness, and it doesn’t seem that this administration adheres to the same philosophy. In fact, it seems as though they are working very hard to create a society of hate and inequality. So what we’ve created is a cocktail bar that encourages discussion, love, respect, acceptance, and above all, creates a community where we turn our angst and despair into something beautiful and positive.”
DeRossi’s partners in the bar are Sother Teague, currently head bartender at Amor y Amargo, and Max Green, a bartender at Amor y Amargo. “I have always been involved with charitable causes from behind the bar, like Barman’s Fund, Negroni Week, Speed Rack, etc. And Ravi has his own charitable foundation that launched last year called B.E.A.S.T. (an animal advocacy),” Teague explains. “I pitched a loose idea and he loved it. Then we shaped it together to be in line with supporting the organizations that the administration is defunding. Thus, Coup was born.”
The space actually contains two separate bars; one will feature a rotating cast of guest bartenders from both NYC and around the country. Many big names have already signed on, including Jim Meehan (PDT), David Wondrich (cocktail historian), and Ivy Mix (Leyenda).
No surprises are on the main drink list here; it’s all classic cocktails you’ve seen a million times before—think margaritas and dark & stormies. “Our intention is to have very approachable cocktails on the house menu,” Green explains. “Allowing guests to be in the space and not concentrate on trying to figure out ingredients and whether or not they will like the drink they order. The more intricate drinks will be made by the guest bartenders who come in the space a few times a week.” The cocktails will be priced at $20 apiece, which includes gratuity…and even that goes to charity.
How that works: Every month, the partners will choose three organizations and will set out a jar for each. You get a wooden token with your drink, to place in the jar of your choice, and the month’s profits will be divvied up accordingly. Each guest bartender gets to choose an organization as well, to receive the profits from his or her shift.
Coup opens on Friday, April 14.
64 Cooper Square, New York City