From the beginning of April through the end of May 2018, Dream Machine will beckon dreamers and the social media-obsessed alike to a highly anticipated pop-up in Williamsburg, Brooklyn.
“Inspired by dreams and made for reality,” Dream Machine bills itself as “an interactive experience designed to be tactile and shareable,” so come prepared to immerse yourself in 10 unique thematic rooms inspired by dreamscapes and sleep cycles, filled with color, light, and whimsy.
From On Cloud 9, a blue sky scene filled with fluffy clouds, to a neon laundry room titled Spin Cycle, a galactic infinity room, and a technicolor garden, Dream Machine builds otherwise “unimaginable dreamworlds” that allow participants to step outside reality during waking hours. “It’s the closest you’ll ever get to walking though your dreams and remembering them afterwards.”
Created by Gary Johnson and Paige Solomon, both of whom have experience fostering immersive events for the likes of Netflix, Instagram, and Pinterest, Dream Machine may travel to additional cities across the United States if all goes well with its inaugural two-month run in New York City.
Visitors are asked to book their hour-long, self-guided tours online. Tickets are expected to sell out quickly.