Live Your Regal Life With Prince's Official Hue Of Purple

The Purple One’s legacy just got a little more colorful.

It was no secret that Prince was a fan of all things purple: from his clothes to his instruments to his Academy Award-winning album, Purple Rain, Prince’s identity was inseparable from the color.

On Monday, the Pantone Color Institute announced that they have teamed up with the late rock legend’s estate to develop an official hue of purple in his honor. Titled “Love Symbol #2,” referring to Prince’s unpronounceable logo that functioned as his stage identity for years during the 1990s.

“While the spectrum of the color purple will still be used in respect to the ‘Purple One,’ Love Symbol #2, will be the official color across the brand he left behind,” a press release states.

Check out the custom color below, which was specifically inspired by Prince’s custom-made Yamaha purple piano.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.