In an interview with MTV, Lamar explained that his fourth studio album is best enjoyed when listened to in reverse order.
“I think like a week after the album came out, [fans] realized you can play the album backwards,” Lamar told MTV News correspondent Gaby Wilson. “It plays as a full story and even a better rhythm. It’s one of my favorite rhythms and tempos within the album. It’s something that we definitely premeditate while we’re in the studio.”
Lamar continued: “I don’t think the story necessarily changes, I think the feel changes,” he said. “The initial vibe listening from the top all the way to the bottom is … this aggression and this attitude. You know, ‘DNA,’ and exposing who I really am. You listen from the back end, and it’s almost the duality and the contrast of the intricate Kendrick Lamar. Both of these pieces are who I am.”
At the beginning of August, Lamar explained to Rolling Stone who his song “HUMBLE.” targets, as well as sharing his thoughts ghostwriters, stating, “I cannot call myself the best rapper if I have a ghostwriter.”
Watch the video for Lamar’s most recent visual release, “LOYALTY.,” below: