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Kendrick Lamar © RMV/REX/Shutterstock
Kendrick Lamar © RMV/REX/Shutterstock
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We've Been Listening to Kendrick Lamar's 'DAMN.' the Wrong Way

Picture of Ryan Kristobak
Music Editor
Updated: 25 August 2017
With a Kendrick Lamar album release comes a potpourri of conspiracy theories. While he never did drop the suspected DAMN. follow-up (fans believed the companion release would be titled NATION., and that it was linked to the resurrection of Jesus Christ), hip-hop’s current king recently did confirm a more probable hypothesis.

In an interview with MTV, Lamar explained that his fourth studio album is best enjoyed when listened to in reverse order.

“I think like a week after the album came out, [fans] realized you can play the album backwards,” Lamar told MTV News correspondent Gaby Wilson. “It plays as a full story and even a better rhythm. It’s one of my favorite rhythms and tempos within the album. It’s something that we definitely premeditate while we’re in the studio.”

Lamar continued: “I don’t think the story necessarily changes, I think the feel changes,” he said. “The initial vibe listening from the top all the way to the bottom is … this aggression and this attitude. You know, ‘DNA,’ and exposing who I really am. You listen from the back end, and it’s almost the duality and the contrast of the intricate Kendrick Lamar. Both of these pieces are who I am.”

At the beginning of August, Lamar explained to Rolling Stone who his song “HUMBLE.” targets, as well as sharing his thoughts ghostwriters, stating, “I cannot call myself the best rapper if I have a ghostwriter.”

Watch the video for Lamar’s most recent visual release, “LOYALTY.,” below: