This local enterprise operates in the South Bay in El Segundo and sets itself apart with a mix of innovative marketing and an unorthodox approach to what co-founder and chief executive Jake Kloberdanz calls modern capitalism. For Bay Area-native Kloberdanz, a 2005 graduate of UC Berkeley with a degree in business, social entrepreneurship was always the most important part of his business model. Rather than starting his own winery, he brought his idea to one of the most established and respected vineyards in Napa Valley, the Mondavi family. Kloberdanz’s concept of using wine to create a socially conscious brand that gave back to communities resonated instantly with the family, and Robert Mondavi Jr. subsequently partnered with him to launch OneHope wines.
The venture was so successful that Kloberdanz was able to purchase a plot of land to plan for the future of the brand and create a winery which is due to start production within the next year. As a result of their success, OneHope’s goal is to give away at least half of their yearly profits. According to Kloberdanz’s interview with the Los Angeles Times last year, since their inception in 2007, OneHope has raised more than $1.6 million dollars for multiple nonprofit charities, which are vetted to include only organizations that specifically give the largest percentage of their gifts to those who are truly in need. In Los Angeles, these charities include but are not limited to the Children’s Hospital of Los Angeles, the Chris Paul Family foundation, the U.S. Chamber of Commerce Foundation, ACT Autism Care and Treatment and many others. They even created a pink glitter bottle of Chardonnay to show solidarity in the fight against breast cancer.
Interesting in buying a bottle? OneHope has a geo-location feature on their website that will list the nearest available stockists in a given zip code and even bars and restaurants where OneHope features on the menu. Check out their signature blends, order a glass, a bottle, or even a whole case, and help save the world, sip by sip.