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Artist Greg Ito
Artist Greg Ito | © ARTCUBED
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This Immersive Pop-Up Dinner Takes Place Inside a Cube

Picture of Juliet Bennett Rylah
Updated: 29 March 2018
A Hollywood pop-up will seat guests and offer an enjoyable meal. But, for this particular dinner there is a catch—the entire meal will take place entirely inside a giant cube full of art.

ARTXFOOD is the first chapter of ARTCUBED, intended to be an ongoing collection of immersive, art-focused experiences. Events will draw from food, music, film, and nightlife, and explore how they intersect with modern art.

ARTCUBED founder Ariel Gordon previously served as art director for the posh KABOO music festival. According to Gordon, art and food are inherently intertwined.

“The art world traditionally has a large element of passivity to it, you’re constantly viewing works at a remove,” Gordon told Culture Trip.

“The concept of creating an immersive, participatory experience for the art world was incredibly enticing to me—an experience you can touch, feel, taste, and share. Los Angeles has always been the artists’ city, but L.A. is having a creative revolution right now. It’s on fire for all things creative while also being a town that loves events. We wanted to strike while the iron was hot. ”

ARTXFOOD—as its name implies—combines both culinary and visual arts. It’s something that Angelenos have embraced in the past, making Gordon’s sentiments on the hot iron particularly apt. Others include Nuit Blanche, set in the 1920s at the lavish home of an eccentric French playboy who entertains his dinner guests with salacious cabaret. Then there’s Disco Dining Club, where multi-course meals, free-flowing booze, and an endless oyster bar cross with the hedonistic days of disco. These theatrical supper clubs frequently sell out, even at higher price points.

chef
Chef Richard Blais | © ARTCUBED

With ARTXFOOD, guests will first enter a “Secret Garden” installation where they’ll receive a welcome cocktail. Shortly thereafter, guests will file into a giant cube that seats 56, built inside of Hollywood’s Goya Studios. Los Angeles-based artist Greg Ito was commissioned to create the cube itself.

“Working on this unique installation has allowed me to approach the space in new undefined ways not normally found in my practice,” Ito said, via a release. “It will be an experience to remember—one of hope, fear, love, and loss.”

Meanwhile, chef Richard Blais (Top Chef) provides a four-course meal, including wine pairings influenced by Ito’s art. After dinner, guests may enjoy an after-dinner cocktail experience, located outside of the cube, where they can view even more of Ito’s paintings, sculptures, and installations.

ARTXFOOD takes place from May 11 to June 3, Tuesday through Sunday, with seatings at 6:30 p.m. or 8:30 p.m. Early bird tickets start at $120, plus processing fees.

Goya Studios, 1541 N Cahuenga Blvd, Los Angeles, CA, USA, +1 323 230 9005