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The Vegan Street Fair Takes Over NoHo, Los Angeles

Picture of Jarone Ashkenazi
Updated: 15 October 2016
Vegan food is about to take over North Hollywood. Following the success of the Vegan Street Fair in 2015, vegan connoisseurs (and married couple) Jessica and Ken Schoech are excited to announce that the second Vegan Street Fair will take place Sunday, March 20, 2016 in North Hollywood. They have traveled the country in search of the best vegan eats and events and modeled the Vegan Street Fair after the famous street fairs that frequently take place in Jessica’s hometown of New York City.

The event will take place from 11am-7pm on 11223 Chandler Blvd. between Lankershim Blvd. and Vineland Ave. next to the North Hollywood Metro Red Line. The Schoechs will host over 100 booths spanning half a mile in the NoHo Arts District (you can see all the eateries here), and vegans and non-vegans alike are invited to enjoy the food, atmosphere and family-friendly environment.

Admission to the event is free, but if you want to get in on the delicious vegan eats, vendors will be selling vegan bite-sized eats for $3 or less (cash only for food tickets), vegan themed apparel (like cruelty-free clothing and accessories from the Herbivore Clothing Company), and other animal free items. This year, the Vegan Street Fair added an optional Big Plate Special for attendees eager to eat more than just small bites, and guests may also purchase a VIP ticket that acts as a fast pass for front of the line food and beverage access.

The array of food is endless and includes corn dogs, pizza, sushi, soft serve, cupcakes, juices and more — there truly is something for everyone. Schoech said that one of the items she is most excited for is Ridiculous Baking Company’s deep fried Donut Cone topped with Nada moo! Ice Cream — ‘an ice cream cone made out of a donut? What’s not to love?’ This collaboration with Nada moo!, an all vegan coconut based ice cream company, is a new offering by the Ridiculous Baking Co., who is excited to bring this decadent treat to the fair’s guests. This sweet comes in a few flavors (maple pecan in a cinnamon donut cone and chocolate or vanilla in a sugar donut cone), but there’s a limited number available, so make this a first stop!

Ridiculous Baking Company’s deep fried Donut Cone topped with Nada moo! Ice Cream. Courtesy of Ridiculous Baking Company
Ridiculous Baking Company’s deep fried Donut Cone topped with Nada moo! Ice Cream. Courtesy of Ridiculous Baking Company

Three other anticipated bites include:

Charlie’s Brownies serves the finest varieties of organic gourmet brownies that are gluten free, dairy free, soy free, and without cane sugar for all dietary restrictions, and they will serve a Brownie Sundae (pictured below). Charlie Fyffe, the owner of Charlie’s Brownies, mentioned that VSF last year was their first event as a food vendor and they are excited to participate again this year. ‘The success of last year definitely helped launch our trajectory into doing more events and growing over the year. We expect to sell out again this year as we’ve added the new brownie sundae to our menu. Thank you VSF! We love you!!’

Charlie's Brownie Sundae with Coconut Bliss. Photo credit Vegan Street Fair
Charlie’s Brownie Sundae with Coconut Bliss. Photo credit Vegan Street Fair

Jaycelab, which ‘veganizes’ foods from different cuisines, will be crafting a vegan deviled egg (pictured below).

Jaycelab Vegan Deviled Egg. Photo credit: Vegan Street Fair
Jaycelab Vegan Deviled Egg. Photo credit: Vegan Street Fair

Shojin, the home of vegan Japanese cuisine & macrobiotic dining, is bringing their ever popular Pirates of the Crunchy (pictured below) — yes, sushi can be vegan!

Shojin Pirates of The Crunchy. Photo credit: Vegan Street Fair
Shojin Pirates of The Crunchy. Photo credit: Vegan Street Fair

Last year, over 9,000 attendees indulged in the bite-sized vegan eats celebration, and now that demand is high, ‘we upgraded to a larger venue space to accommodate everyone,’ says Jessica Schoech. The VSF has expanded to three times the space, six times the food ticket lines, and over double the vendors compared to last year. Josh Hooten, owner of The Herbivore Clothing Company (which was a part of VSF last year), is looking forward to seeing the growth of the event — ‘it’s great fun being around so many animal-loving folks, eating amazing vegan food, and smiling for hours and hours.’

‘We just want people to have fun while eating vegan food,’ concludes Schoech.