San Francisco's Best Lingerie Stores

Looking for lingerie that’s classy, sexy, or adventurous in San Francisco? We’ve got you covered. Whether you’re searching for everyday underwear or something to wear for a special occasion, check out our six favorite lingerie stores in the city and you’ll be sure to find something that suits your needs.

1. Dollhouse Bettie

Shop, Store

Opened in 2004, Dollhouse Bettie started out humbly as an eBay shop called Dollhouse Vintage. There, the business became acclaimed for having a rare selection of high quality vintage lingerie. While still specializing in authentic vintage pieces, the store has expanded to open a brick and mortar location in the Haight district, adding some newer styles to its selection, as well. The boutique has won a number of ‘Best of the Bay’ awards over the years for its high quality lingerie that is sexy without sacrificing comfort. The store carries a wide selection of sizes that are hard to find elsewhere, from XS to 4X.

2. The Pink Bunny

Store

The Pink Bunny is a lingerie store located on the edge of the Marina and Cow Hollow neighborhoods. It’s a small store, but it has quite a variety of pieces in its selection, especially suitable for more adventurous lingerie seekers. The bulk of the selection includes robes, bodysuits, slips, corsets, panties, and garters. The store also carries a variety of accessories, in addition to a selection of bath & body and health and wellness products. The products are extremely affordable in comparison to many of the boutique lingerie shops in the city, and the staff has been praised for making what could be a very awkward experience comfortable and fun.

3. Agent Provocateur

Market

Agent Provocateur has a great reputation in the city for carrying some of the highest quality pieces of lingerie around. These goods are definitely on the pricey side, but the selection is massive, including bras, panties, garters, corsets, bodysuits, swimwear, nightwear, and more. Styles come in categories covering everything from romantic and bridal to naughty. Accessories and gifts are available, too. The super knowledgeable staff can help you pick something out based on your personal style and body type, or if you pick out a piece yourself they can help you match your selection with other pieces to make a full set. Agent Provocateur offers two downtown locations, one in the Financial district and one in SoMa.

5. Alla Prima Fine Lingerie

Shop, Store

Alla Prima Fine Lingerie has been around for over 10 years, expressing a commitment to the highest standards of quality in design and service. The shop specializes in helping you find a custom fit that is perfect for you, aiming to alleviate the pains alleged 90% of women out there wearing the wrong size bra. The stores beautiful designs come in a selection of seasonal collections, encouraging women to ‘celebrate a unique sense of style through the language of lingerie.’ The store offers two San Francisco locations, one in Hayes Valley and one in North Beach.

6. Toujours Lingerie

Shop, Store

Toujours Lingerie is a lingerie shop in the Pacific Heights neighborhood specializing in European styles. The store carries a number of foreign brands, including Barbara, Calida, Chantelle, Cosabella, Fleur’t, Hanky Panky, Hanro, Lise Charmel, Only Hearts, Pluto, and Simone Perele. The store is small and intimate with a beautiful selection and ambience, and despite its small size it carries a wide variety of sizes. In addition to lingerie, Toujours also carries a selection of robes and sleepwear, and the super knowledgeable staff will be sure to help you find something that fits 100% perfectly.

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