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© Amanda Suarez/Culture Trip
© Amanda Suarez/Culture Trip
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Models March for Womankind at Rebecca Minkoff's Los Angeles Spring 2017 Show

Picture of Jill Di Donato
Fashion Editor
Updated: 17 February 2017
With New York Fashion Week (NYFW) days from popping off, designer Rebecca Minkoff’s latest collection was unveiled yesterday, and on the West Coast. Like Tommy Hilfiger, Rachel Zoe, and Tom Ford, Minkoff chose Los Angeles rather than New York to showcase her collection, which is not the traditional Autumn/Winter 2017, but rather a Spring 2017 collection in step with a “see now, buy now” mentality.

At The Grove, a popular shopping destination in Los Angeles, Minkoff not only kicked off her collection, she used her show to make a political statement, paying homage to the Women’s March. Is this a trend to look out for during NYFW? I would venture to say, absolutely because from the the catwalk to the city streets, women are rallying to protect their rights in an oppressive Trump regime.

The show itself was an experience where models – including Coco Rocha, Madison Reed, Victoria Justice, Madison Reed, and Jamie Chung – known not just for their fashion chops, but for their activism as well, lent itself to a new accessibility lovers of fashion should come to expect. The “see now, buy now” mentality sweeping the fashion industry isn’t just about the new type of instant gratification consumerism, it’s about making fashion relatable to real women. And so, attendees were invited to mingle with the models and fashion influencers post-catwalk, signaling an end to fashion’s reputation for being exclusive to the upper echelons of style mavens and department store buyers.

Inspirational messages like “Woman Up!” found their way on Minkoff’s bags, and “Love is love is love” were spotted on a leather moto bomber jacket.

As for the collection itself, accessibility was the name of the game. This collection was all about what women can wear as soon as the first thaw hits, or for local Angelenos, right now. Lots of florals, bohemian-beach looks that categorize the SoCal look were key to the collection. What you won’t find in this collection is any pomp and circumstance, just wearable looks so women can navigate the world stylishly and unencumbered.

As Coco Rocha completed her march down the catwalk for the final look, the sound was cut. This dramatic moment was no sound glitch. Following Rocha’s final walk, seven models took the catwalk, along with LA-based performer MILCK, who sang the song “Quiet” a cappella. According to NPR, the song “Quiet” which was performed at the Women’s March in Washington by a flash mob, has became an anthem for empowerment and solidarity.

A photo posted by MILCK (@milckmusic) on

As NYFW gets underway, look for more designers to use the catwalk not only as a place where women will strut and sashay, but also march in the name of social justice.