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Kendrick Lamar 'Humble' video still | © TDE/YouTube
Kendrick Lamar 'Humble' video still | © TDE/YouTube
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Kendrick Lamar Channels Steve Jobs and 'The Young Pope' in New 'Humble' Video

Picture of Ryan Kristobak
Music Editor
Updated: 31 March 2017
Less than a week ago, Kendrick Lamar dropped his first new track since the release of 2016’s untitled unmastered in the form of “The Heart Part 4.” On Thursday evening, King Kendrick has blessed us once again with another new song, “Humble,” along with what very well could be the best music video of 2017 thus far.

The Mike WiLL Made-It produced track strays away from the jazz and funk themes that dominated Kendrick’s last studio album, To Pimp a Butterfly, keeping things simple with a repeated piano riff, heavy bass hits, and occasional synth blares. Continuing on the theme started in “The Heart Part 4,” Kendrick is reminding the rap game that he stands at the top of the hill, literally telling the competition to “sit down, be humble.” However, in only the way Kendrick can, the lesson seems to be pointed at himself as it is his peers.

The music video, directed by Dave Myers and The Little Homies (comprised of Kendrick and Top Dawg Entertainment president Dave Free) pairs religious imagery — Kendrick donning his best The Young Pope attire in a church, a recreation of The Last Supper — with urban life hitting golf balls off the top of a car in the Los Angeles River, dressed up as Steve Jobs while hanging out under the overpass. The camera work is nothing short of incredible, and there are some pretty chilling shots in the video, including when Kendrick’s head is engulfed in flames and when the Compton rapper is standing in the middle of a sea of bobbing bald-headed men.

Kendrick also takes time in the track to call for photoshop’s demise (“Show me somethin’ natural like afro on Richard Pryor / Show me somethin’ natural like ass with some stretchmarks”) and to continue the hip-hop tradition of shouting out Grey Poupon.

According to the closing lyrics of “The Heart Part 4,” Kendrick Lamar’s fourth studio album will arrive on April 7th. Check out the music video for “Humble” below, as well as the track’s cover art.

Kendrick Lamar 'Humble' artwork | © TDE
Kendrick Lamar ‘Humble’ artwork | © TDE