How To Get The California Girl Look

California style is known for giving girls a look that is trendy and polished but casual, and most importantly, effortless. Even if you don’t live in the land of ripped jeans, floppy hats, and slouchy sweaters, the look is well within your reach. Read on to get to know some of our favorite spots to shop for the California girl look.

Brandy Melville

Brandy Melville is, ironically, an Italian clothing brand, but one that epitomizes the California girl look. The store sells the most up-to-date trends, including a wide selection of t-shirts, jeans, crop tops and sweaters, in addition to loose-fitting dresses and all the charming accessories you can imagine. Tread carefully here, though – most clothes are designed as ‘one size fits all,’ with the assumption that skinny and long-legged is the universal size. Also be aware that while the clothes are often advertised with euro pricing, the conversion is false, equating the euro with the American dollar.

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Free People

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Nasty Gal

Nasty Gal has become an iconic brand in recent years, since the publication of CEO Sophia Amoruso’s memoir #GIRLBOSS, soon to be adapted into a Netflix TV series. The brand has evolved from a purely vintage Ebay store to a global powerhouse dressing women in empowering, edgy, confidence-inspiring clothing. Let your inner California confidence shine through by wearing something a little more risky from this line on your next night out.

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American Eagle

A classic young American brand, American Eagle’s style has evolved alongside California style. This global brand is designed for college-age men and women, known for its jeans, t-shirts, sweaters, and outerwear. Since 2006, the company has developed the Aerie sub-brand, a line of lingerie, loungewear, and activewear targeting girls aged 15 to 25. The line has recently been recognized for its efforts to promote body positivity, launching advertising campaigns with models that have not been retouched.

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Victoria’s Secret

Victoria’s Secret is another typical spot to shop for Californian attire, primarily offering high quality lingerie, in addition to swimwear, loungewear, activewear, and beauty products. While the main brand is targeted to a primarily older demographic, leaning toward more mature, sultry styles, the company launched the Pink sub-brand in 2002, targeting the 18-22 year-old demographic of women. The line embodies a more youthful aesthetic, while still selling the same types of products. Pink is a perfect place to shop for typical California swimsuits, bralettes, and loungewear.

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Urban Outfitters

Another store that consistently keeps up with California girl trends is Urban Outfitters. This brand is designed for young adults from their late teens to late twenties, often collaborating with outside designers and luxury brands to offer the best selection possible. The clothes embody a wide variety of styles, from the modern hipster to the retro bohemian. This is a great spot to fill out all aspects of your wardrobe, from basics and comfort wear to statement pieces and accessories.

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By Courtney Holcomb

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Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

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