If you haven’t heard of Chiara Ferragni, aka “The Blonde Salad,” then you’re clearly not on Instagram. Ferragni, whose account is currently at 7.3 million followers has leveraged her social media style prowess to spearhead her namesake shoe collection. Christian Dior, Chanel, Superga and Louis Vuitton are among Ferragni’s collaborators, a roster of talent that helped Ferragni snag the coveted Style Influencer of the Year at the 30th annual Footwear News Achievement Awards. And it’s not just the fashion world that’s taken notice of the Italian-born, Los Angeles-based style maven: In 2015, The Harvard Business Review published a study based on Ferragni’s entrepreneurial achievements, as the 29-year-old has monetized her influencer status in a way that’s enviable to the fashion industry’s old guard. And now, she’s opened a pop-up store in one of LA’s most desirable luxury shopping locations, The Grove, just in time for the holidays.
From blonde ambition to business savvy, Ferragni sets the bar for influencer status. Influencers, by the way, are “It” girls who make cash by posting personal shots of their stylish handbags, skinny jeans, and silver balayage highlights on social media. These photos garner both devoted fans and advertising dollars from fashion brands looking to reach an audience in the most intimate of ways—on personalized social feeds. According to an article in Marie Claire, Ferragni earns an income by posting sponsored content on her Instagram feed, and commands up to $50,000 to host events. In the aforementioned report by The Harvard Business Review, Ferragni’s social media style skills have earned her $7 million.
“I’m so excited for guests to physically experience and interact with my brand,” Ferragni said through her publicist a few days after the opening of her pop-up on November 19. “[My shop] truly reflects the fun, festive environment that the Chiara Ferragni Collection is all about.” Fans who visit the pop-up can expect surprise visits from The Blonde Salad, as well as her influencer friends.
The Chiara Ferragni Collection first appeared on the market in 2013 and is currently available in over 300 stores, including Le Bon Marché in Paris, Apropos in Cologne, Breeze Center in Taiwan, Selfridges in London, and Level Shoe District in Dubai. Chiara Ferragni shoes are designed by the upcoming Italian designers Patrizio Vita, Chiara Capitani, and Gilda Ambrosio, all working under the Ferragni’s direction.
In addition to shoes, the pop-up shop will carry a range of accessories, such as iPhone cases, sequined backpacks and the celeb-favorite Chiara Ferragni choker. Offerings at the pop-up will range in prices beginning at $56 for accessories to $1,113 for the signature gold embroidered Camperos boots.
The Angeleno couldn’t be happier about her pop-up’s location. “I just love the atmosphere at The Grove, especially during the holidays!” she said. “It was the only place I saw my pop-up living and I love that everyone will be able to experience the spirit of the season.”
The Chiara Ferragni pop-up shop will be open at The Grove through January 2, 2017.