Apple Is Now a Trillion-Dollar Company

Michael Driver / © Culture Trip
Michael Driver / © Culture Trip
Photo of Claire Lancaster
Tech & Entrepreneurship Editor2 August 2018

Apple is the first publicly traded U.S. company worth $1 trillion. Culture Trip takes a look at how it got there, and where it’s headed next.

Creative Director Who Put The ‘i’ in iMac on the Culture That Drives Apple’s Success

Ken Segall, creative director of Apple’s ad agency for 12 years, tells Culture Trip about working with Steve Jobs, leading the iconic ‘Think Different’ campaign and creating Apple’s little ‘i’.

Think different | © WikiCommons

Landmark Moments in the History of Apple

Culture Trip charts the landmark moments in Apple’s history, starting in 1976 when Apple was founded in a California garage.

The garage of Steve Jobs's parents house where Apple was founded | © Mathieu Thouvenin / Flickr

A Brief History of the Apple Mac Computer

In an exclusive video collaboration with London’s Design Museum, Culture Trip looks at how Apple has revolutionized the computing world with unique product design, transforming the computer from a working tool into something that became a part of everyday domestic life.

Macintosh Plus | © Wikicommons

Apple’s 8 Biggest Failures

Even the most successful company of all time makes mistakes. These are Apple’s 8 biggest failures.

Third-generation iPod shuffle | © WikiCommons

The Counterculture Magazine of the ’60s That Inspired Steve Jobs

Back in the 1960s, before Google, Wikipedia and the internet, a cobbled-together magazine called the Whole Earth Catalog changed the world with its ideas and inspired the technologies we rely on today. Find out how the iconic publication inspired Apple, and read what Steve Jobs had to say about it in The Counterculture Magazine of the ’60s Described as ‘Google in Paperback’.

This photo of Earth from space was on the first cover of the 'Whole Earth Catalog' | © NASA

Apple’s 5 Projects for the Future

Culture Trip’s US tech editor gives his take on Apple’s five projects for the future.

Apple's new Milan location | © Apple

Apple in China and India

Apple may have conquered the world, but its prospects in China and India still look a little shaky.

Apple Store in East Nanjing Road, Shanghai | © TonyV3112/Shutterstock

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