Apple Is Now A Trillion-Dollar Company

Apple is the first publicly traded U.S. company worth $1 trillion. Culture Trip takes a look at how it got there, and where it’s headed next.

Creative Director Who Put The ‘i’ in iMac on the Culture That Drives Apple’s Success

Ken Segall, creative director of Apple’s ad agency for 12 years, tells Culture Trip about working with Steve Jobs, leading the iconic ‘Think Different’ campaign and creating Apple’s little ‘i’.

Landmark Moments in the History of Apple

The garage of Steve Jobs’s parents house where Apple was founded

A Brief History of the Apple Mac Computer

In an exclusive video collaboration with London’s Design Museum, Culture Trip looks at how Apple has revolutionized the computing world with unique product design, transforming the computer from a working tool into something that became a part of everyday domestic life.

Apple’s 8 Biggest Failures

Even the most successful company of all time makes mistakes. These are Apple’s 8 biggest failures.

The Counterculture Magazine of the ’60s That Inspired Steve Jobs

Back in the 1960s, before Google, Wikipedia and the internet, a cobbled-together magazine called the Whole Earth Catalog changed the world with its ideas and inspired the technologies we rely on today. Find out how the iconic publication inspired Apple, and read what Steve Jobs had to say about it in The Counterculture Magazine of the ’60s Described as ‘Google in Paperback’.

This photo of Earth from space was on the first cover of the ‘Whole Earth Catalog’

Apple’s 5 Projects for the Future

Culture Trip’s US tech editor gives his take on Apple’s five projects for the future.

Apple in China and India

Apple may have conquered the world, but its prospects in China and India still look a little shaky.

Apple Store in East Nanjing Road, Shanghai.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.