Ken Segall, creative director of Apple’s ad agency for 12 years, tells Culture Trip about working with Steve Jobs, leading the iconic ‘Think Different’ campaign and creating Apple’s little ‘i’.
Culture Trip charts the landmark moments in Apple’s history, starting in 1976 when Apple was founded in a California garage.
In an exclusive video collaboration with London’s Design Museum, Culture Trip looks at how Apple has revolutionized the computing world with unique product design, transforming the computer from a working tool into something that became a part of everyday domestic life.
Even the most successful company of all time makes mistakes. These are Apple’s 8 biggest failures.
Back in the 1960s, before Google, Wikipedia and the internet, a cobbled-together magazine called the Whole Earth Catalog changed the world with its ideas and inspired the technologies we rely on today. Find out how the iconic publication inspired Apple, and read what Steve Jobs had to say about it in The Counterculture Magazine of the ’60s Described as ‘Google in Paperback’.
Culture Trip’s US tech editor gives his take on Apple’s five projects for the future.
Apple may have conquered the world, but its prospects in China and India still look a little shaky.