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Wedding dress © Pexels
Wedding dress © Pexels
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7 Unique Wedding Dress Stores in San Francisco

Picture of Courtney Holcomb
Updated: 21 December 2016
Looking for the perfect wedding gown, but not sure where to start? We’ve got you covered. Browse through our favorite wedding salons, featuring native San Franciscan designers, salons carrying a variety of European styles, and even salons selling gowns at outlet prices — with such a selection, you’ll be sure to find a gown to make your big day as special as possible.
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Trish Lee Bridal

Trish Lee Bridal is a bridal shop on the top floor of the Elkan Gunst building, with a view overlooking Union Square. The store was founded in 2012, earning lots of plaudits in local media over the past several years. The San Francisco Chronicle praised the collection, saying, ‘The gowns defy many modern inclinations — they are elegant and glamorous without being flashy.’ The collection aims to be classic and timeless, with an emphasis on simplicity and vintage style. ‘With my bridal gown collection, I am trying to imbue a sense of American authenticity into each piece,’ explains founder and designer Trish Lee. Browse the collection here.

Trish Lee Bridal, 323 Geary St Suite 808, San Francisco, CA, USA, + 1 415 562 6553

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Novella Bridal

Whether you want alterations on a gown passed down through generations or a custom gown made-to-measure, Novella Bridal is the place to go for customization, ensuring you’ll end up with a dress that is uniquely yours. If you’d rather pick out something pre-made, browse through a variety of collections, including Pronovias, Atelier Pronovias, San Patrick, Essense of Australia, Martina Liana, Rosa Clara, Aire Barcelona, Giuseppe Papini, and Madeleine Fig. Attend a trunk show or make an appointment to browse through the store’s annual sample sale.

Novella Bridal, 557 Pacific Ave, San Francisco, CA, USA, +1 415 981 9373

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Amy Kuschel Bride

Amy Kuschel Designs was founded by Kuschel herself, a graduate of the Fashion Institute of Technology in Manhattan, in 1999. She prides herself on designing pieces with lines that flatter the female form. Each dress is hand-made in the San Francisco design studio, and the flagship bridal salon, Amy Kuschel Bride, is located just beneath the studio. The salon is open and peaceful, conveniently located downtown in Union Square. The collection is also available in salons across the country, and even in Canada and China.

Amy Kuschel Bride, 23 Grant Ave, San Francisco, CA, USA, +1 415 956 5657

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Bridal Image

Bridal Image is a bridal salon located in the Hayes Valley neighborhood. It has won a number of Bay Area awards for quality gowns and service. The store offers exclusive couture gowns with a contemporary focus, including brands like Coan Couture, Casablanca, Lis Simon Gowns, Maggie Sottero Collections, and Olvi’s. Plus, the shop also carries a wide selection of flower girl dresses and other wedding accessories, so browse through the selection while enjoying top-tier customer service from a knowledgeable staff.

Bridal Image, 515 Gough St, San Francisco, CA, USA, +1 415 861 4696

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Lovely Bride

Lovely Bride is a chain of bridal salons with locations all over the country. The San Francisco location lies in the heart of the Marina district, offering trunk shows a few times every month. The store features a variety of designers, including Alexandra Grecco, Anna Campbell, Carol Hannah, Karen Willis Holmes, Lea Ann Belter, Leanne Marshall, Louvienne, Rue De Seine, Theia, and Watters. Make an appointment to attend a trunk show or enjoy a private shopping and fitting session.

Lovely Bride, 2266 Union St, San Francisco, CA, USA, +1 415 962 7415

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Glamour Closet

Glamour Closet is a bridal outlet located on the edge of the Financial District and North Beach. The shop offers designer wedding gowns at up to 75% off. The selection is made up of samples, so you may need to tailor your dress if you can’t find the perfect size, but you can find designs from the likes of Vera Wang and Oscar de la Renta at significantly reduced prices. The store also has locations in Los Angeles, Chicago, and New York.

Glamour Closet, 114 Columbus Ave, San Francisco, CA, USA, +1 415 391 1515

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Joan Gilbert Bride

Joan Gilbert is wedding gown couturier with over 24 years of experience in San Francisco, curating the best gowns from Paris and Italy to help local brides find the perfect fit. Designers include the likes of Peter Langner and Le Spose di Gio, and Gilbert is known for her ability to find the perfect gown for a bride’s specific needs and tastes, as well as tailoring it to perfection. The shop is located in the beautiful and historic Presidio district of San Francisco.

Joan Gilbert Bride, 3866 Clay St, San Francisco, CA, USA, +1 415 752 1808