Influenced by the temperate climate and laidback beach vibes, San Diego style is defined by comfort. Yet comfort can still be chic, and fashion bloggers in the area stand out for their casual, put together looks. Follow these five bloggers for year-round inspiration on mastering that breezy Southern California style.
Personal stylist Vanessa Valiente showcases her colorful look and provides fashion advice (ie: How to Wear Booties with Jeans) on her blog Vstyle. Her outfits feature bold and vibrant prints, and she often rocks statement earrings.
“If I had a uniform it would be a delicious dress, luxurious looking but insanely comfortable shoes, and a fantastic pair of earrings,” she says. “I feel powerless without earrings.”
In addition to earrings, Valiente always seems to have the perfect shoe for every outfit and her Insta is full of “shoefies.” With a background in costume design, Valiente styled for television shows, although personal styling remains her main focus. Her fashion advice has been featured in magazines like Cosmo Girl and Seventeen.
Featuring a self-described “girly, Southern California-inspired style,” Jennifer Grech’s blog Sprinkles on Sunday is full of pastels, breezy fabrics, and the occasional ruffle. She also appears to have a penchant for pink that slips into both outfits and accessories. Her posts often focus on affordable finds, with an option to shop for her under $100 favorites. Visitors can also further filter her looks by “casual” or “date night.”
While the name of his blog pays homage to Ron Burgundy’s famed send-off in Anchorman—“You stay classy, San Diego”—Tim Melideo’s style is thankfully nothing like the character’s 1970s polyester suits. Melideo puts an emphasis on affordability, while featuring a well-tailored look that’s often sprinkled with fun patterns.
“Prior to my style transformation I was a California skater and in a metal/punk band and my style reflected that,” he writes on his blog. “Once I moved to New York to get my MFA in 2009, my eyes opened wide and I felt inspired to better myself and what I wore was part of that.”
A model with experience working in print and on the runway, Tiffany Williams started Glitz & Glam to offer a behind the scenes look at the world of fashion.
“I call my blog Glitz and Glam, because a lot of people think that models all have glamorous lives and don’t really know how hard it is, and what it actually takes,” Williams writes on her blog. “I want to show other women that you can be beautiful in your own way.”
Often, her fashion tips, like stylish ways to wear leggings, will be posted as short videos. Williams also blogs about health and beauty tips.
Born and raised in San Diego, Paulina Mo gives fashion advice, while also integrating local travel tips into her posts on Little Bits of Chic. In one entry, she explains how to go wine tasting in Temecula—and also what to wear. Her degree is in Economics and she continues to work in that industry.
“I realized that I needed a space to fulfill my creative passions like fashion and beauty so I created this blog!”, she writes on her site.
Mo focuses on affordable looks, and has a knack for finding fresh floral prints. Her outfits have been featured in Latina Magazine, Redbook, and People StyleWatch.