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WhatsApp Hits a Billion Daily Users and its Stories Feature is Beating Snap
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WhatsApp Hits a Billion Daily Users and its Stories Feature is Beating Snap

Picture of Claire Lancaster
Tech & Entrepreneurship Editor
Updated: 31 July 2017

At its Q2 2017 earnings call earlier this week, Facebook announced WhatsApp has reached one billion daily users. 

The instant messaging service, which is mostly used outside of the U.S., was acquired by Facebook in February 2014 for $19 billion. At the time, WhatsApp had 450 million monthly users and 350 million daily users.

In addition to its core offering of voice and text messaging and audio calls, WhatsApp launched WhatsApp Stories in February. Largely regarded as a copycat of Snapchat Stories, the feature lets users post customized photos and videos that disappear after 24 hours.

WhatsApp Stories alone now boasts 250 million daily active users. By comparison, Snapchat has just 66 million daily users on its entire app. Significantly, WhatsApp Stories also has more daily users than Instagram Stories, which had 200 million daily users as of April.

“Whether it’s sharing personalized photos and videos, connecting through video calling, or keeping friends updated throughout the day with Status, communicating on WhatsApp has never been easier or more personal,” wrote the company in a
blog on its website. “We are humbled that so many people are using these new features to connect with one another in their own special way.”

Facebook also announced that it is currently building out a team to monetize the messaging app.