Google has compiled its annual list of most popular searches around the world, and the results once again provide a fascinating look at what the world was interested in over the past year.
The global results unsurprisingly touch on some of the biggest events of the year. The number one search in 2017 was Hurricane Irma. The Category 5 hurricane brought devastation to parts of the Caribbean and Florida in September. The two new iPhone launches take up the next two spots on the top searches, followed by ABC news anchor Matt Lauer, one of the more high profile celebrities to be accused of inappropriate sexual behavior this year.
These results altered significantly depending on where you were in the world. In the U.K., for example, Meghan Markle was the top search term, as Brits sought more information about the actress set to marry Prince Harry. In Germany, the FIFA World Cup draw for Russia 2018 garnered the most interest, while in Brazil, Big Brother Brasil was the most searched.
The ‘How to…’ searches were interesting. The most searched how to phrase globally was ‘How to make slime’. This was followed by slightly more logical results, how to make solar eclipse glasses, and how to buy Bitcoin. Australia’s top five results on the same topic included ‘How to make fluffy slime’ as well as the regular slime question, and ‘how to watch the McGregor v Mayweather fight’, the boxing fight that appeared in many of the top search results across the world.
The most popular sporting events had a surprising winner, however. The most searched for event in the world last year was Wimbledon tennis championships, according to Google. This was followed by the Super Bowl and then the McGregor v Mayweather fight.
In the global list, IT, the movie based on Stephen King’s horror novel, was the most searched for, followed by Wonder Woman and Beauty and the Beast. This varied around the world, in India for example, the list was populated entirely by Bollywood movies, with Bahubali 2 topping the search rankings. In France, 50 Shades of Grey topped the list.
In TV shows, the globally most popular search was Stranger Things, but results around the world were quite different. In the U.S., 13 Reasons Why took to the top spot followed by Game of Thrones, and in the U.K., 13 Reasons Why was followed by I’m a Celebrity Get Me Out Of Here! and Celebrity Big Brother.