VICE And Airbnb Partner To Launch Custom Travel Experiences

Vice Media has managed to cultivate an enviable brand that brings edge to traditional journalism and chases stories that can often fly ‘under-the-radar’ of mainstream news. Now, the media company is partnering with Airbnb to give travelers the chance to experience the Vice lifestyle, firsthand.

Last year, Airbnb announced the launch of Airbnb Trips, which calls on locals to curate multi-day immersions and single day experiences for travelers. Everything from lessons with a samurai master in Japan to hunting for truffles in the Tuscan countryside have been made available to visitors looking for immersive experiences that go beyond tourist attractions. Now, Airbnb is bringing a millennial twist to its experiences by partnering with the mecca of millennial media, Vice.

“Vice has long gone all over the world to find the most unique stories with reporters on the ground, but we have never given our audience a chance to experience it,” Spencer Baim, Vice’s chief strategy officer told The Wall Street Journal. “This is something a bit different than a typical ad relationship, in that we are both putting in money and time to develop the offerings. We’ve done a ton of research on this and given that [Vice offices] are in 80 countries, our ability to send viewers on incredible trips seems pretty endless.”

The Airbnb and Vice partnership is kicking off with a contest in which 100 people will be chosen to experience one of four custom tours: the underground vogue movement in NYC, the music scene of Cape Town, the LGBTQ community of Tokyo, or a sex-explorative look at Paris.

The partnership seems a match made in heaven as Airbnb Experiences seems to appeal to younger consumers keen on immersive travel, which fits the core of Vice’s audience. The Vice x Airbnb contest is open until September 1st.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.