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This Year's Oscar's Gift Bags Are Worth More Than $100k. Here's What's In Them

Picture of Alice Johnston
Food Editor
Updated: 2 March 2018
If you win an Oscar, it’s safe to say that you’re having a pretty great time.

But in case a solid gold statuette isn’t enough of a prize, all the winners also receive a goodie bag stuffed with extravagant freebies worth at least $100,000 (£72,676).

Each year, LA marketing company Distinctive Assets delivers the acting and directing Oscar nominees the freebies, which are delivered to the recipient’s home or hotel in the week before the awards.

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The golden statue comes with gifts | © Shutterstock

It’s not an Academy-sanctioned activity, and the organisation filed and resolved a lawsuit with Distinctive Assets about the luxury bags. The bags are now referred to as ‘Everyone Wins’ bags and don’t mention the Oscars in the branding, and the celebrities are taxed for the physical gifts their receive. We know that a number of brands pay to be part of the bag, and that Distinctive Assets won’t give the exact value of each gift bag.

Food and drinks makes up a large part of the swag, with travel-related items also taking up a substantial chunk.

These are all the food and drink items in this year’s bag, with their estimated retail value:

  • Edible chocolate jewelry by Chocolatines: $98 (£71) for a 16-piece box
  • Southern Wicked Lemonade moonshine: $24.95 (£18)
  • Local oranges via delivery app EpiFruit: $50 (£36)
  • Jarritos soda: $12 (£9) for a 12-pack of glass bottles
  • The Danish cookbook, Cook Yourself Happy: $35 (£26)
  • Organic, vegan, small-batch lollipops by Delicacies: $30 (£22) per dozen
  • Two gourmet pretzel gift boxes by Posh Pretzels: $80 (£58)
  • Quincy Herbals detox tea: $30 (£22)
  • Rouge Maple syrup gift box: $125 (£91)
  • Vaya’s Tyffyn lunchboxes: $47 to $67 (£34 to £49)

These are the holidays the gift bag owners will be able to go on for free:

  • A 12-night Tanzania trip for two from International Expeditions47
  • A 7-day Hawaii trip at Koloa Landing Resort in Poipu
  • A stay at Avaton Luxury Villas Resort in Halkidiki, Greece

And here’s the rest. Highlights include a ‘conflict free’ diamond necklace, a levitating Bluetooth speaker and a donation of 10,000 bowls of food to an animal shelter of their choice.

  • Underarm sweat patches from Dandi Patch
  • A week-long spa retreat at Golden Door
  • Pepperface, a lightweight pepper spray
  • Chao Pinhole Gum Rejuvenation dental procedure
  • 23andMe genetic service
  • A Luxura Diamonds ‘conflict-free’ necklace
  • NeverMissed dating app, available pre-launch
  • A 10,000 bowl donation to an animal shelter of their choice and bags of pet food from Halo, Purely For Pets
  • MZ Skin firming eye cream and golden treatment mask
  • A lifetime supply of Oxygenetix foundation
  • A memoir by Esther Fairfax about her mother, Lotte Berk, innovator of Barre
  • Healing Saint’s skin serum and follicle stimulant
  • 10 sessions with personal trainer Alexis Seletzky
  • A one-year supply of ALLÉL’s skincare program
  • Bangarang’s Positive Cube, a wooden box filled with 199 cards of positive action and quotes
  • Colour-changing lipstick from Blush & Whimsy
  • Charleston & Harlow soy candles
  • Curlee Girlee children’s book
  • Face It and Eye Love It facewash and makeup removers
  • Happiest Tee’s American-made T-shirts
  • Weight loss supplement Hydroxycut Organic
  • 10-piece Inception of Beauty makeup set
  • Justice for Vets symbolic coin
  • An 18-minute phobia-relief session with Kalliope
  • LE CÈLINE eyelashes products
  • Liwu jewelry from Ireland
  • Look Fabulous Forever makeup specially formulated for older women
  • My Magic Mud toothpaste, which combines activated coconut shell charcoal and bentonite clay
  • M.Y.O cosmetic clutch
  • 99 Creative WOWs creativity kit
  • Nurse Gigi skin rejuvenation procedures
  • Oumere anti-aging skincare
  • Paiva Aloe cleanser and mask,
  • PETA’s cruelty-free bath bombs
  • A.I. beauty startup PROVEN’s personalised skincare products
  • Quip’s oral care kit
  • Commissioned work from Reian Williams Fine Art
  • Safi Kilima bracelet with oval tanzanite stones
  • Shop Modern Innovations’ levitating bluetooth speaker
  • The Green Garmento’s multi-use Gigantote
  • Totalee hair care products
  • Wetsleeve on-the-go hydration sleeve
  • Youthblast anti-aging supplement and 24k Gold Facial