This Map Shows Where You Should Live In The World Based On Your Personality

Finally, the world map has been redrawn based on what really counts – personality! Now you can move to the country that best suits who you are based on data collected from people all around the planet.

JWT has created the Personality Atlas, a comprehensive map of the world organised by the predominant personality trait of each country, both as perceived by outsiders and internally by its own people.

To create the map, the company conducted a survey asking citizens from every country to explain how they perceive others (the Stereotype map) and how they view themselves (the Introspection map) – including perceptions related to people, culture, government, brands and products.

Based on the data collected, the maps then actually move the countries from their real life locations so that they border other countries with similar personality traits, placing countries with juxtaposing personalities in the opposite hemisphere from one another.

Germany, Hong Kong and Japan make up the continent Uniformany, being that they are perceived as hard-working and orderly. Contrasting this is Funlandia, an amalgamation of Brazil, Italy and Spain. There is also Chillville, comprised of Mexico and Thailand, two countries known for being laid-back and fun.
Russia, the UK and the US are most associated by others with the trait of arrogance hence being named Smugville on JWT’s map. China is the only country that makes up its own continent, which is called Geniustan as it’s overwhelmingly the country people associate with intelligence.

The remaining countries, Argentina, Colombia, Czech Republic, India, Indonesia, Singapore, South Africa and South Korea, have no distinct personality characteristics and hence make up the continent of Vanillia.

Waterways on the map include the Cultural Sea, the Silicontic Sea and the Shrewd Channel, among others, and surround the countries most associated with those traits.

See, there is really somewhere for everyone!
One fun fact the maps reveal is that global perceptions rarely align with local ones. In other words, how citizens of a certain country see themselves may be quite different from the way in which other cultures view them.

It will not come as a surprise to most that as a race, we humans tend to organise our world based on stereotypes. These maps are an excellent way of illustrating these stereotypes and in turn combating them. Plus, you can finally figure out where you actually fit in and get packing.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.