On Monday, The New York Times published a collection of maps that measured the popularity of artists across the United States using YouTube’s geocoded streaming data. Featuring artists who all cracked the Billboard Top 100 this spring, NYT selected the 50 with the largest number of streams on YouTube between January 2016 and April 2017.
Much of the results were unsurprising: country acts Florida Georgia Line and Luke Bryan are extremely successful in Appalachia, The Chainsmokers kill it in Northeastern college towns, and the South shows up for hip-hop artists like Future, Nicki Minaj, and Migos.
Looking at the rising generation of artists, you see some names like Lil Yachty (Atlanta, the South) and Lil Uzi Vert (Philadelphia, Eastern Seaboard) drawing their biggest support from their home region. However, maps like that of Post Malone’s reflect the greater effects of the internet and streaming services, with pockets of fans scattered across the U.S.
Among the most bizarre findings is Utah’s love for Katy Perry and Ed Sheeran, Alaska’s passion for Linkin Park, and the random sector of northern Wisconsin dedicated to K-pop boy band BTS. And while Luis Fonsi, Daddy Yankee, and their summer hit are missing from the list, we can only assume they are currently popular in every state and city.
Check out a few of the maps below (note: the darker the shade, the more popular the artist is in that location) and then head over to The New York Times to check out the rest.