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The Most Popular US Beauty Bloggers & Vloggers

Picture of Alexia Wulff
Updated: 3 January 2017
Technology and social media have clearly had an impact on our daily lives; today, the world is at our fingertips. As YouTube and Instagram have become increasingly popular in mainstream media, young entrepreneurs have made blogging, vlogging and tutorials a part of everyday life. Whether it’s how to shape your eyebrows or what to wear to Coachella, there are thousands of channels to get fashion and beauty advice from – read on to discover seven individuals from the US who have made a name for themselves in the industry.

Jaclyn Hill

Jaclyn Hill, born July 20, 1990, is a professional makeup artist who has gained fame through YouTube videos and tutorials. She started her YouTube channel in 2011, focusing on makeup styling and collaborating with big names like BECCA Cosmetics. She also posts various fashion blogs on her website in addition to the video tutorials on her channel. Videos include topics like hair tutorials, makeup tutorials, brow and contour routines, and product reviews.

Carli Bybel

Carli Bybel is a YouTube sensation who has gained a massive following in just a handful of years. Her first channel, CarliBel55, was created in 2011; today, it has almost 5 million subscribers. She has since created another beauty-focused channel, Inner Beauty Bybel, and a successful online fashion blog, The Fashion Bybel. Her videos include topics on beauty, fashion and fitness, along with makeup tutorials. Known for her ‘Megan Fox Makeup Tutorial’ video, Carli has established herself as a big name in the industry.

Patrick Starr

Youtube and Instagram personality Patrick Starr has become a huge sensation in the past year. Known for his black turban and brilliant makeup tutorials, Patrick is admired and loved for his personal take on an otherwise female-dominated industry. With almost 2.5 million followers on Instagram and 1.5 million subscribers on YouTube, Patrick has distinguished himself as a unique and captivating go-to beauty persona.

Amanda Steele

Amanda Steele is known for her beauty and fashion vlogging and has been a popular YouTube star since she launched her first channel when she was only in the fifth grade. Her first channel, MakeupbyMandy24, has almost 3 million subscribers, and her other channel, based solely on vlogging, has reached a little over 600,000 subscribers. Her videos include topics like makeup and hair tutorials, fashion advice and product reviews.

Michelle Phan

Michelle Phan is one of the most well-known YouTube personalities and successful young entrepreneurs of our time. In 2005, she started a personal blog and began posting a few of her makeup tutorials online, but it wasn’t until Buzzfeed featured two of her tutorials in 2009 and 2010 that Phan’s success skyrocketed and she reached 1 million subscribers on her channel. In 2010, she became Lancôme’s official video makeup artist and spokesperson, and by the next year she released her own beauty product line, ‘MyGlam,’ known today as ‘ipsy.’ She’s partnered with big names like L’Oreal, Endemol Beyond USA to release cosmetic lines, new networks, a music group, and a book; she also partnered with YouTube to release a multichannel network named FAWN. In 2015, she was named on the Forbes 30 under 30 list, which features 600 of the ‘brightest young entrepreneurs, breakout talents and change agents in 20 different sectors.’

Bethany Mota

Bethany Mota is one of YouTube’s most popular celebrities, launching her first YouTube channel, Macbarbie07, in 2009. She quickly rose to fame for her ‘haul videos,’ where she detailed her recent online clothing purchases. She also features topics like fashion tips and advice, makeup and hair tutorials, recipes, product reviews, and DIY ideas, and today has over 10 million subscribers. Mota became famous for her close relationship with her fans, dubbed ‘Mota-vators’ – she has been known to give out prizes as a way to keep followers engaged. Mota has partnered with big retailers, including JCPenney and Forever 21, and in 2013, launched her own fashion line at Aéropostale. She has also ventured into other areas, including television (Dancing with the Stars and Project Runway) and music (she released her first single in 2014).

Aimee Song

Aimee Song is a fashion and interior design YouTube personality and blogger – her channel, Song of Style, along with her online blog, feature fashion and outfit ideas, design inspiration and interior design tutorials, DIY, beauty and travel. Having launched her blog Song of Style in 2008, Song now receives over 2 million page views per month and has over 2 million followers on her Instagram – a stunning grid filled with exotic travel adventures, photos of products from her Los Angeles-based fashion line, Two Songs, and interior design projects. Song has also developed her own jewelry line, also called Song of Style, and has collaborated with a number of big brands like True Religion, 7 For All Mankind, and Levi’s.