Target Will Debut A New Home Goods Collection Inspired By Travelers

A colorful new collection inspired by global travel has just been unveiled—as if you needed another reason to visit Target.

The new line, Opalhouse, is all about giving the people what they want. The design team over at Target traveled far and wide to seek out inspiration for this new collection, which includes more than 1,300 pieces for the home. Not only does Opalhouse feature on-trend jeweled tones, like turquoise, deep rose hues, and vibrant yellows, but it also boasts luscious textures, like velvets and silks.

Perhaps the best news about this announcement is the price point. Most items are under $30, which is perfect for anyone looking to revamp their space on a budget. And the cities that brought about the aesthetic inspiration? Aix-en-Provence, Lisbon, Paris and Mallorca, just to name a few.

The new spring collection will include items for the bath, living room (including furniture), décor accents, and bedding. It was created with the intent to “mix and match,” says Target, as nearly 90 percent of the brand’s customers like to “create a personalized look within their homes.”

Built with flexibility in mind, just like that of a good traveler, Opalhouse adds a quirky-yet-polished, bohemian sophistication to Target’s existing lines, which include their “modern farmhouse aesthetic” found in Hearth & Hand with Magnolia and their “approachable modern aesthetic” found in Project 62.

“The introduction of Project 62 and Hearth & Hand with Magnolia accelerated a lot of positive momentum within our Home business. Not only are our guests responding to the individual brands, but the new brands are driving traffic and sales across the entire store,” said Mark Tritton, chief merchandising officer at Target. “And now, we’re introducing Opalhouse, a new Home owned brand centered around the eclectic aesthetic.

The vibrant new Opalhouse line will debut just in time for spring—April 8, to be exact.

For more home good collections inspired by travelers, check out IKEA’s collection here.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.