The new line, Opalhouse, is all about giving the people what they want. The design team over at Target traveled far and wide to seek out inspiration for this new collection, which includes more than 1,300 pieces for the home. Not only does Opalhouse feature on-trend jeweled tones, like turquoise, deep rose hues, and vibrant yellows, but it also boasts luscious textures, like velvets and silks.
Perhaps the best news about this announcement is the price point. Most items are under $30, which is perfect for anyone looking to revamp their space on a budget. And the cities that brought about the aesthetic inspiration? Aix-en-Provence, Lisbon, Paris and Mallorca, just to name a few.
The new spring collection will include items for the bath, living room (including furniture), décor accents, and bedding. It was created with the intent to “mix and match,” says Target, as nearly 90 percent of the brand’s customers like to “create a personalized look within their homes.”
Built with flexibility in mind, just like that of a good traveler, Opalhouse adds a quirky-yet-polished, bohemian sophistication to Target’s existing lines, which include their “modern farmhouse aesthetic” found in Hearth & Hand with Magnolia and their “approachable modern aesthetic” found in Project 62.
“The introduction of Project 62 and Hearth & Hand with Magnolia accelerated a lot of positive momentum within our Home business. Not only are our guests responding to the individual brands, but the new brands are driving traffic and sales across the entire store,” said Mark Tritton, chief merchandising officer at Target. “And now, we’re introducing Opalhouse, a new Home owned brand centered around the eclectic aesthetic.
The vibrant new Opalhouse line will debut just in time for spring—April 8, to be exact.
For more home good collections inspired by travelers, check out IKEA’s collection here.