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Amber Valetta in Proenza Schouler's "A Film For Planned Parenthood of New York City"
Photographed by Harley Weir
Amber Valetta in Proenza Schouler's "A Film For Planned Parenthood of New York City" Photographed by Harley Weir
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Protest Fashion Goes Beyond Slogans with Proenza Schouler's Fall Campaign Video

Picture of Jill Di Donato
Fashion Editor
Updated: 27 July 2017
Working with artist Harley Weir, yesterday, Proenza Schouler debuted its latest short film in support of female sexuality, womanhood, and reproductive rights as human rights. The film, titled, “A Film for Planned Parenthood of New York City,” features Grimes, Hari Nef, Amber Valletta, Jemima Kirke, and Paloma Elsesser speaking about the fundamental rights of women to have control over their own bodies, and respectively, their own lives. In lieu of a traditional Fall/Winter campaign, Proenza Schouler embarked on a series of short films using visual language to push back against the current political climate.

Watch Proenza Schouler’s “A Film for Planned Parenthood of New York City”

In the film, notable women in fashion discuss the limitations of gender, what sexuality and femininity means to them, and how to celebrate women, with Valletta referencing, the “first woman,” Eve. The film, however, does more than communicate abstract sentiments, which the fashion world has seen over the past two seasons most visibly with slogans like “We Should All Be Feminists” (Dior S/S17) or “Love is Love” (Prabai Gurung A/W17).


With this film, protest fashion moves into a more action-oriented direction. The film is a call to action to keep Planned Parenthood funded. Elsesser notes that receiving health care from the organization “cemented her girlhood.” Additionally, Planned Parenthood staff members appear with a message that normalizes women’s reproductive health, and the socio-emotional issues associated with the different services Planned Parenthood provides. The message here: to erase any feelings of shame women might feel about their reproductive choices, and to make sure Planned Parenthood remains a resource teens can turn to for a variety of services.

The film’s release coincided with the announcement that the Senate rejected a flat-out repeal of the Affordable Care Act without a replacement plan in place. This decision did not sit well with President Trump, who took to Twitter to publicly shame Senator Lisa Murkowski of Alaska.

Yesterday, the president also tweeted that he will enforce a ban against all transgender people from serving in the military, calling the medical costs associated with keeping trans military a “burden.”

Pundits have been calling the president’s trans ban tweets outfight discrimination, devoid of any evidence, medical or otherwise, to substantiate his argument.

The Proenza Schouler film, while not coming from the Oval Office, does add a diversity of voices to the current cultural zeitgeist. Where will protest fashion lead? No doubt there will be clues of resistance in the fall shows, debuting in a few weeks.