Subway Doodle is a project by artist and overall creative, Ben Rubin, which involves him superimposing his own paintings of adorable and/or terrifying furry monsters next to photos he secretly snaps of unsuspecting subway travellers.
Ben owns The Mint Farm, a Brooklyn-based marketing company known for its innovative commercial and promotional content made for TV and social media.
Recently however, it’s not just Ben’s clients getting the media attention as he has become a viral sensation himself with his fun, creative spin on commuting in Manhattan.
‘I’ve been drawing all my life,’ explains Ben, ‘though there was a time where, for a couple years, I just didn’t do much art.’ When he finally caved and bought an iPad though, things changed quickly and he began doodling daily on the subway. Subway Doodle was born.
Ben says: ‘Part of the humor [of the series] comes from somebody sitting on the subway, staring at their phone or reading their book, and… isn’t even phased by the grotesque creature sitting next to them.’
Now 164,000 followers deep, the zany and smile-inducing series is taking over not only subway cars, but the whole of the internet.
So next time you think you’re alone on the train, just know a monster might be creeping up on you sooner than you think!