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Today’s bride just wants to look like herself. If you want your wedding dress to reflect your laid-back style, you’re not alone: casual bridal is on trend in the U.S. and abroad. In the past, there may not have been that many options, but all that is changing, according to the SS’18 bridal shows and cultural trends like these minimalist Japanese wedding looks. In-step with this revisionist approach to traditional bridal, the bridesmaid label Ash + Light, known for designing dresses bridesmaids can reinvent at will, reveals cut-to-order bridal.
“We did a custom bridal job for a same sex couple and the experience was incredibly rewarding,” says the designer of the label’s foray into bridal. “Shortly thereafter, a client purchased one of our bridesmaids dresses for her wedding in white, and the idea was borne. So, we designed a bridal line built on the same principles that founded the bridesmaid business.”
“The Lauren looks great on everyone and it’s an awesome dress-up-dress-down piece,” says the designer. “Oh, and you can eat in it and still look great, sans Spanx.”
Ash + Light’s designer says of the bridesmaid’s line, the dresses are “versatile wardrobe builders that transition super easily into your closet.”
“We are bridal light, says Ash + Light co-founder and experienced bridesmaid, Melissa Obsourne. “Our brides want a non-traditional wedding dress, that’s nonetheless special and memorable. Our silk crepe dresses create drama that comes from their movement.”
Says the designer, “The Fade is the customer favorite; it’s super flattering on every kind of body, and does a really good job of being sexy without being inappropriate; I think it defines the word allure.”