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© Suzanne Schroeter/Flickr
© Suzanne Schroeter/Flickr
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Kiss Frontman Gene Simmons Attempting to Trademark Devil's Horns Gesture

Picture of Ryan Kristobak
Music Editor
Updated: 15 June 2017
A few things that are not “rock ‘n’ roll“: praising Donald Trump as the “truest political animal,” joyously wishing for the death of hip hop, and attempting to trademark one of rock music’s longstanding symbols, the devil’s horns.

Amazingly, all of these things can be attributed to Kiss frontman Gene Simmons.

As reported by The Hollywood Reporter, Simmons recently filed an application with the United States Patent and Trademark Office to claim the hand gesture as his own. For those unfamiliar with the devil’s horns, here’s a drawing courtesy of Simmons’ application:

While purists will point out the missing connection between the thumb and the middle and ring fingers, Simmons describes his version as “a hand gesture with the index and small fingers extended upward and the thumb extended perpendicular.” He alleges he unleashed the metal movement on November 14, 1974, while Kiss was touring in support of their sophomore album, Hotter than Hell.

Gene Simmons ©Ralph_PH/Flickr
Gene Simmons | ©Ralph_PH/Flickr

What is Simmons claiming it for? “Entertainment, namely, live performances by a musical artist; personal appearances by a musical artist,” the application reads.

However, as the Beatles’ cover for their 1966 single Yellow Submarine/Eleanor Rigby (below) demonstrates, John Lennon clearly beat Simmons to the punch.

© Parlophone/Capitol
© Parlophone/Capitol

Also, as anyone remotely familiar with American Sign Language would point out, this is the gesture for “I love you.”

We will have to wait and see if the Trademark Office denies Simmons request or if he will successfully stop the rest of the world from showing that they are ready to “rock on.”