Companies are expected to spend more than $1 billion on marketing with Instagram influencers this year. With that kind of money flying around, it may be time to get your account looking pretty, your follower numbers on the rise, and the cash rolling in. Here are our top tips for making your Instagram account a gold mine.
Build a theme
If you want to attract brands to your Instagram, it probably needs a theme. If you’re confident of becoming the next big name socialite, that theme can be you, if not, then pick something you’re passionate about and make your Instagram all about it. Travel makes for a fantastic theme, as Instagram is the perfect place to see great photos from all over the world, and inspire a little wanderlust.
Get 5,000 followers
And here’s the hard part. To really make money from your Instagram account you’ll need at least 5,000 followers. And don’t be tempted to buy them, you’ll end up with a bunch of bots for a couple of weeks and your numbers will drop quickly again as they’re banned from the site. There are a few tips to build a following, however…
It sounds obvious, but if you’re not posting regularly then people are less likely to find your account and follow it. This means you need two things: organization and discipline. You shouldn’t ever go a day without a post, so if you can line up plenty in advance you won’t be scrambling to post anything in the evening.
The top Instagram accounts use some serious hardware to take their photos, and while we’re not saying you need to go out and spend thousands on a camera, you should still aspire to hit the highest quality possible. Luckily cameras on phones are getting better every year, and with a little editing, you can get the most out of your photos and put a professional gloss on your snaps.
Whether that’s liking and commenting on other people’s photos, or just getting your hashtags right, you need to pay attention to the smaller details if the cash is going to start to flow straight from your feed.