In-N-Out has stuck to what it’s good at it, and this could be one of its biggest successes – other fast food chains are always changing the menu, with food quality ranging from store to store. At In-N-Out, the menu never changes, so customers can count on getting the same great food, every time – and at every location. Plus, with prices that are reminiscent of past decades – $2.45 for a cheeseburger and $1.65 for fries – this spot keeps people coming back. But, even without its admirable values, genius marketing – the red and white theme, iconic sign, and Bible verses printed on everything from cups to placemats – and dedication to quality, In-N-Out puts out a solid burger, one that even burger snobs would tip their hats to.
In the words of Harry Snyder, ‘keep it real simple, do one thing and do it the best you can.’