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Pink Niagara Falls | ©RSII Photography/Flickr
Pink Niagara Falls | ©RSII Photography/Flickr
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Check Out These Beautiful Monuments That Light Up in Support of Breast Cancer

Picture of Stephen Woodman
Updated: 20 October 2017
Since 1985, October has been recognized internationally as Breast Cancer Awareness Month, with charities working to increase awareness of the disease and raise funds for research. The campaign is marked in various cities across the world by the pink lighting of major monuments and buildings. This year, iconic landmarks such as the Eiffel Tower, the White House and 10 Downing Street have honored the occasion. Here are some stunning pictures of these and other locations involved in the campaign.

The Eiffel Tower, Paris, France

Pink lighting marked Breast Cancer Awareness month at the Eiffel Tower.

The Eiffel Tower
The Eiffel Tower | © Yann Caradec/Flickr

The White House, Washington, D.C., United States

In 2008, George W. Bush became the first president to cast pink light on the White House and the tradition has been carried on by his predecessors. “During October, we raise awareness and encourage people to take steps to reduce their risk of breast cancer,” said First Lady Melania Trump.

The White House
The White House | © The White House/Flickr

10 Downing Street, London, United Kingdom

The official residence of the UK Prime Minister also turned pink for the occasion.

10 Downing Steet
10 Downing Steet | © Number 10/Flickr

Tokyo Tower, Tokyo, Japan

The Eiffel Tower-inspired Tokyo Tower was illuminated on October 1 to mark the beginning of the month.

Tokyo Metropolitan Government Building, Tokyo, Japan

The headquarters of the Tokyo Metropolitan Government was also cast in a pink light.

Tokyo Metropolitan Government Building
Tokyo Metropolitan Government Building | © shuets udono/Flickr

The Helmsley Building, New York City, United States

One of New York’s most iconic buildings, the Helmsley Building on Park Avenue, was cast in a deep shade of pink on October 1.

The Helmsley Building
The Helmsley Building | © Phil Roeder/Flickr

Montgomery County Court House, Norristown, United States

Even judicial buildings such as Montgomery County Court House joined the effort.

Montgomery County Court House
Montgomery County Court House | © Montgomery County Planning Commission/Flickr

The Széchenyi Chain Bridge, Budapest, Hungary

The iconic chain bridge that crosses the River Danube was cast in a pink tone.

Budapest Chain Bridge
Budapest Chain Bridge | © WikiCommons

La Casa Rosada, Buenos Aires, Argentina

La Casa Rosada, or “Pink House” in Argentina, which serves as the executive mansion and office of the President of Argentina became even pinker on October 1.

La Casa Rosada
La Casa Rosada | © WikiCommons

La Fontaine des Eléphants, Chambéry, France

This elegant fountain in Chambéry was lit to mark the month.

La Fontaine des Eléphants
La Fontaine des Eléphants | © WikiCommons

Praça dos Três Poderes, Brasília, Brazil

This plaza in the Brazilian capital is surrounded by Congress, the Supreme Court and the Presidential Office, all of which were cast in pink.

Praça dos Três Poderes
Praça dos Três Poderes | © WikiCommons

Tyholttårnet, Trondheim, Norway

This soaring radio tower in Trondheim, Norway was also illuminated.

Tyholttårnet
Tyholttårnet | © Frode Lundgren/Flickr