“We discourage wastefulness and bridezilla antics – instead, we embrace sisterhood and the notion that a bridal party is a team,” say Ash + Light founders. “And when your team is all together on the dance floor at the end of the night, punch-dancing with one hand and cheers-ing with the other in a pool of glitter, we’ll know our job is done.”
The designers continue, “Too many of our lady friends had found themselves marooned on our couch, wine in hand, not knowing what to do with the apple green bobbinet monstrosity they’ve just been asked to wear. We said, ‘no more!’ So we set out armed with our experience and the desire to provide the cool girls of the world with the awesomely wearable (and re-wearable) alternative to traditional bridesmaids’ dresses that they’d been missing.”
Here’s what makes Ash + Light a breakthrough for bridesmaids:
1. Reinvent at will. Post Wedding services will make your dress feel like new. Ash + Light can shorten it, or dye it black (LBD, anyone?), or even do some other special stuff.