Created by The Magic Story, the team behind the popular show Yo Gabba Gabba!, and produced by Chipotle, the new unbranded kids TV series is meant to help teach children about the negative effects of “highly processed junk food.” A press release gave a quick summation of the show’s premise:
The main storytelling component of RAD Lands is an animated narrative that follows a small rebel squad’s epic journey to help save the galaxy’s plants and animals that provide them with real, fresh food. The squad is challenged by a nemesis trying to homogenize food across the galaxy and turn it all into highly processed junk food.
When the series isn’t focused on The Cultivators, the appropriately kickass name of the above-mentioned rebel division, there are musical segements dubbed “Fresh Songs,” featuring original tunes from all of the artists. Biz Markie, accompanied by Peanut Butter Wolf, the founder of Stones Throw Records, naturally sounds right in his element, and really, so do the rest; it’s fun to imagine that kids will rediscover some of these artists later on in life.
You can check out some unforgettable costumes and sweet dance moves you will want to bring to the next party in the music videos by Portugal. The Man, Markie, and Neon Trees below via Billboard.
Chefs Amanda Freitag, Michael Voltaggio, and Duff Goldman also make appearances in the series. You can purchase and view RAD Lands exclusively on iTunes.