Working on a Startup Business at Home | © picjumbo / Pexels
Working on a Startup Business at Home | © picjumbo / Pexels
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10 U.S Startups To Watch in 2017

Picture of Leena Kollar
Updated: 21 June 2017

We’re always on the lookout for the next best thing, whether it’s a product, service or business. These are at the top of our list of startups to follow in the U.S. this year.


For couples who are planning a wedding, Joy makes the process easier and more organized. The one-stop shop allows couples to set up a wedding website and use the corresponding app to manage everything from their guest list to the wedding schedule to the menus for the wedding. Joy collects all the details in one spot, and allows guests to interact with the couple and other guests. Photos that are taken by guests can be shared on the site and you can even set up notifications to remind guests of things throughout the wedding day, like when to silence their cell phones. Couples can collect RSVPs on the site, set up their wedding registries and provide details about hotel accommodation and other information guests will be looking for.


Moving can be a bittersweet experience. It’s exciting to live in a new place and explore a new city, but it’s also such a hassle. That’s where moved. comes in. The company acts as a personal moving assistant, coordinating all the major logistics that are involved with moving. Everything from booking a mover, packing your belongings, removing junk and updating your address with your local postal service, moved. takes care of it all. The company offers discounted rates for home goods and services and best of all – working with moved. is FREE for you!


Trendsetters everywhere will be excited to try the newest style app, Trendage. It offers a personalized shopping experience where users can upload an image of themselves to the app and then try on pieces from various designers and retailers to see how they look. It works much the same way as Cher Horowitz’s outfit selector worked in the movie Clueless. The outfits can then be saved and shared with friends, and all of the clothing available on the app can be purchased. Trendage allows users to customize their features, such as body shape, to give the most accurate representation.


Geared towards restaurant venues and bars, Stir helps increase engagement and traffic by using real-time notifications. People can use the app to find happy hours, restaurant specials and find out what beers are on tap prior to arriving. They can even order a drink without having to go to the bar and will be notified once it’s ready. Venues can update pricing and menu items, which customers can find through search fields on the app.


With the goal of making apartment hunting less of a hassle, Zumper was created. A team of experts works with users to find apartments that fit a certain set of criteria, such as location, price range and amenities offered. The experts offer advice on neighborhoods and can schedule and accompany users on apartment tours. Listings are updated in real-time, and only places that pass Zumper’s authenticity verification get posted. Every month, there are over one million apartments listed, and apartment hunters can set up notifications to be alerted when new listings are posted.


Being a mom is hard, and moms everywhere need a place where they can find support and encouragement without being judged. The Momlife app was created for that reason. Whether you’re an expectant mother, a new mother or a veteran mom, Momlife acts as a community where moms can share their experiences with each other. The app offers parenting content, celebrity news and has threads for moms to connect with others based on their needs. If you need to vent about your marriage, ask advice on a health issue or comfort another frazzled mom, the app allows you to do all of those things. There is a team that monitors the content so that no mom shaming takes place. Set up an account, post photos of your children and form digital relationships with moms who get what you’re going through.


Hate doing laundry? Now there’s a way out. Cleanly is an alternative to the typical laundry experience. Your items are collected by a Cleanly valet and brought to a fulfillment center where they are cleaned by vendor partners who go through several weeks of a trial period to make sure they adhere to Cleanly’s criteria. Once your items are finished being cleaned, the Cleanly valet returns them to you at a specified time of your choosing. After each order, customers are asked to rate the quality of the cleaning and feedback is passed onto the vendor partners for future reference. Cleanly also partners with the non-profit, Dress for Success, to help women achieve economic independence through professional attire.

Thrive Market

Maintaining a healthy diet can be expensive. Thrive Market is here to help. It is a membership based company that uses direct buying to deliver healthy foods and natural beauty products to customers at wholesale prices. It also sponsors free memberships for low-income families. Members sign up for $59.95 and receive discounts on healthy products for one year (including 15% off the first order). This also sponsors a free membership for another family. Thrive Market is committed to sustainability and social justice, and is on a mission to make healthy living affordable.


Ever wish you could get the hotel experience while on vacation, but on a more personal level? Now there’s a company that is making vacation rentals feel more like home. Sonder offers accommodation in neighborhoods that are equipped with hotel-style amenities and 24/7 concierge service. Every home (which could be anything from a condo, to a loft or a penthouse) has crisp white linens, comfortable beds and must-have essentials for both kitchens and bathrooms. When you book with Sonder, you get the home all to yourself, as well as local recommendations for the best things to see, do and eat.


If you come from a family that believes cooking brings people together, now there’s a way to enjoy home cooked meals as a family without doing any of the work. With Josephine, you can connect with neighborhood cooks who plan meals in advance and then prepare them for your family. You can find meals that fit your tastes and dietary restrictions for breakfast, lunch or dinner. All of the cooks who work for Josephine must complete a state Food Handler course and each is personally vetted by the Josephine team. Food safety is the responsibility of the cook from whom you purchase your meal, but Josephine takes health and safety very seriously.