Celeste North of Backbase
Celeste North has previously been the leader of Women 2.0’s Founder Friday, the manager of on-demand, rotating film streaming site MUBI in Mexico City, and she was also the founder of the now defunct film and technology start-up NuFlick. Currently, she’s working as a UX Designer with the company Backbase, which is a software company dedicated to helping banks manage their customer interactions better. Alongside this, North also participates sporadically in various female entrepreneurship communities in Mexico, such as Emprende.la and Opinno.
Claudia de Heredia of Kichink
Kichink was one of the 11 start-ups recognised by Google for Demo Day for Entrepreneurs, Women’s Edition. One of the e-commerce company’s co-founders, Claudia de Heredia, is therefore one of our Mexican women to watch in the world of business. She herself has recognised the barriers women in Mexico face when they want to enter the world of business (assumptions that you’re going to get pregnant and leave, being just one of them!) and she’s overcome them all, now dealing with the PR and client growth aspects of Kichink.
Ana Isabel Orvañanos of Aliada
After getting her Masters in Economics in Spain, Ana Isabel Orvañanos returned to Mexico to work in the finance field before coming up with the idea for Aliada. A platform through which Mexico City residents can find the ideal housekeeper for them, and vice versa, it’s regularly considered one of Mexico’s most successful start-up sites. Since starting in September 2014, Aliada has since grown to work with more than 150 professional cleaners, helping formalise this largely unregulated and i