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Businesswoman | © Pixabay
Businesswoman | © Pixabay

Women Entrepreneurs Of Mexico To Watch Out For

Picture of Lauren Cocking
Mexico Writer
Updated: 31 May 2017
Continuing our series of the Mexican women to watch out for, which began with these musicians, we turn our attention to the entrepreneurs who are making business waves in a sector and a country typically dominated by machismo culture. Figures from a few years ago showed that only 2.4% of Mexico’s entrepreneurs were women. However, from start-up superstars to those who’ve worked their way up the corporate ladder, these ladies should be on your radar.

Celeste North of Backbase

Celeste North has previously been the leader of Women 2.0’s Founder Friday, the manager of on-demand, rotating film streaming site MUBI in Mexico City, and she was also the founder of the now defunct film and technology start-up NuFlick. Currently, she’s working as a UX Designer with the company Backbase, which is a software company dedicated to helping banks manage their customer interactions better. Alongside this, North also participates sporadically in various female entrepreneurship communities in Mexico, such as and Opinno.

Claudia de Heredia of Kichink

Kichink was one of the 11 start-ups recognised by Google for Demo Day for Entrepreneurs, Women’s Edition. One of the e-commerce company’s co-founders, Claudia de Heredia, is therefore one of our Mexican women to watch in the world of business. She herself has recognised the barriers women in Mexico face when they want to enter the world of business (assumptions that you’re going to get pregnant and leave, being just one of them!) and she’s overcome them all, now dealing with the PR and client growth aspects of Kichink.

Ana Isabel Orvañanos of Aliada

After getting her Masters in Economics in Spain, Ana Isabel Orvañanos returned to Mexico to work in the finance field before coming up with the idea for Aliada. A platform through which Mexico City residents can find the ideal housekeeper for them, and vice versa, it’s regularly considered one of Mexico’s most successful start-up sites. Since starting in September 2014, Aliada has since grown to work with more than 150 professional cleaners, helping formalise this largely unregulated and i