In the south of Puerto Vallarta you will find the “Old Town,” also called “The Romantic Zone,” the tourist area favored by expats and foreigners who want to soak up local traditions. The Old Puerto Vallarta is also considered the gay neighborhood since 1980, when the gay community and retired Canadians and Americans bought land and properties in order to create gay-friendly businesses. Today there’s a wide variety of attractions with this focus, including bars, restaurants, stores, nightclubs, and both budget and boutique hotels.
In this zone is nestled the popular beach Playa de los Muertos, which, although not exclusively gay, for the last 20 years has been known as a gay-friendly beach (also called Blue Chairs, because of the many blue chairs placed by a gay resort which bears the same name), mainly in the high season, from November to March.
Why is this pristine beach the LBGT meeting point? Because the gay-friendly beachfront hotels in the area causes—and guarantees—a concentration of LGBT tourists, bringing a multicultural ambience where members of this community will be respected without discrimination. In the morning they can socialize and enjoy the party atmosphere, and in the afternoon walk holding hands under the dazzling sunset, in a romantic atmosphere free of hostility. Such is the high demand for LGBT-friendly vacation spots that the area has been extended to include the green chairs and as far as the north coast, in the elegant Oceano Sapphire Beach Club, owned by gays.
Unlike certain countries, laws against homosexuality never existed in Mexico. There is, however, a strong macho culture and religious influence which disapproves it—nonetheless the locals show respect. Under these circumstances, the growing community has led LGBT organizations to work to promote a change of culture in the pursuit of equality. Their work has gotten results: they have achieved recognition of gay rights, and implemented laws against the provocation and incitement of hate or violence against LGBTs, and also to guarantee equality in employment and public accomodation and services. Even more, in 2013 Puerto Vallarta legalized civil union between LGBT couples, followed by same-sex marriage in 2016.
This city organized its first Gay Pride March, and has hosted the Pink & Proud Women’s Party—the equivalent lesbian celebration—for the last four years, with assistance from the local Canadian and American communities. The multiple events in support of the LGBT community have marked out Puerto Vallarta as the “Mexican San Francisco.”
For the last 10 years, the number of LGBT visitors has increased in Puerto Vallarta and Jalisco, and in order to meet demand, the number of LGBT-friendly resorts and touristic attractions has also increased. Now three of every 10 hotels in Puerto Vallarta are LGBT-friendly, and most also offer weddings and other symbolic ceremonies. Bars, nightclubs and other amenities are already focused on this market, and there are also tours—like the Gay VIP Bars Tour—and even drinks—like the Gay Tequila and the Gay Energy Drink—to make these guests feel extra welcome. As a result, Puerto Vallarta now hosts International LGBT Business Expos, with important conferences and events, including fashions shows, beach parties and music festivals to celebrate this booming market.
Some other cities have recognized the demand, and are now attempting to attract LGBT tourism to their destinations. Puerto Vallarta is not letting it happen: diverse businesses—no matter the sexual preference—are joining forces to create organizations to promote this targeted brand of tourism. The market gives consumers what they want, and they have identified this growing target and will not let it go. Beyond the marketing, Puerto Vallarta became a platform to support gay rights, and the LGBT community knows it and feels welcome here. What really keeps the LGBT community hitting Puerto Vallarta is the activism, respect, and freedom they find in this beautiful paradise.