La Mezcaliza began life as an initiative that sought to promote Mexican art and the classically Mexican mezcal drink, although it has since been adopted as the name of this Paseo de la Reforma installation. Twelve huge bottles, each designed by a different emerging Mexican artist, will take up residence on Paseo de la Reforma for one week this month, with each bottle representing a different Mexican mezcal brand. The aim of the project, which will end with an auctioning off of the pieces and donation of some of the profits to La Asociación Pro Cultura de Mezcal A.C., is to give exposure to both art and mezcal.
Some of the represented mezcal brands at this open-air exhibition will include, according to Mexican press reports, Las Nochesitas, Cemosa, MUTEM, Imago, Tuxca Insecto, and IBA. Meanwhile, some of the artists – who include Marina Silva, Ivan Arteaga (Motick), Uriel Marin, Jazzamoart, Lucio Santiago, Chu Huiini, Francisco Rueda Flores, Rothman, Carlos Vivar, Alain Bailleres and Montserrat Balmori – spoke about their motivations for taking part in the project. Inspirations ranged from dreams, nostalgia and youthfulness, to the environment, the home and family, with some of the artists even recounting their first experiences with the famed drink, mezcal. Rothman explained that their bottle is inspired by new techniques and integrates contrasting of colors and shapes in a spontaneous fashion to create a truly expressive piece of art.