These strange rituals are part of what is known as a Screech in Ceremony, which comprises a series of tasks that non-Newfoundlanders can complete to become honorary Newfies.
The ceremony has become so popular that it even draws A-list celebrities, including Meg Ryan, Carrie Fisher, and the band Hootie and the Blowfish.
Screech In ceremonies are typically held in homes or bars and are performed by a ceremony leader. Ceremonies vary slightly, but generally involve a call and response speech, a shot of Newfoundland rum (called Screech), and kissing a frozen codfish.
The brave participants are rewarded with a certificate and serious bragging rights!