The Canadian producing duo consists of singer Majid Al Maskati and producer Jordan Ullman as the powerful force behind the OVO label. While making music under the cover of Good People, these two are busy producing music for others under the name Majid Jordan. Their first interaction with Drake was when they worked on his mega hit, “Hold On, We’re Going Home”; Drake then signed them to OVO to create their own LP, A Place Like This. This 2014 release mixes deep house, R&B, and hip hop tones that pull from ’90s LA sounds. Check out their single “Something About You,” which features the golden boy himself, Drizzy. Also, don’t miss their vibrant show at the Mod Club in Toronto this April.
Mod Club, 722 College St, Toronto, ON, Canada, +1 416 588 4663
The producer of “Started From The Bottom” came out of left field in 2012 when he was first signed to OVO. After receiving BETS’ “Best Track of The Year,” Zombie was ready to be added to the OVO line as a producer. Zombie went on to release his epic Rebel Without A Cause on January 16th while working with OVO sound. This album is inspired by Zombie’s “haters” and the idea that he is underrated as an artist. With amazingly lyrical content that is both hard and vulnerable, this album tells an incredible story, but set to a great back beat. Just take a quick listen to RWAC to become a fan.
This rapper is bringing some humor and personality to OVO, with his internet slam dunk, ‘Steve Nash’. His wittiness can also be seen in his rap song “Schemin Up,” which features his boss, Drake. The group aspect of this song, raps from the whole OVO crew, makes for a party jam that encompasses the fun of what Toronto rap music is all about. While OVO has been waiting and working on Drake’s new album, Views From The 6, there’s definitely an anxious wait for the return of the joker of OVO’s return.
Hailing from Brampton, Toronto, this 19-year-old dropped his first project, EXIS, with OVO in July 2015 after performing at Canadian Music Week. Roy Woods first started off at OVO by appearing on their OVOSOUND’S Beats 1 radio show where he showcased his strong singing vocals. Woods embodies the idea of the great singing rapper, which was made all too famous by Drake back in the 2000s. His best song off the album is “Jealousy,” featuring Woods’ amazing talent, providing the song with a feeling of yearning and focusing solely on the vocal tone.
Canadian Music Week 2016, Toronto, ON, Canada, +1 905 858 4747
Tyler Williams is associated with quite the list of artists that include Beyonce, Lil Wayne, Kendrick Lamar, and, of course, Drake. This producer helped with the production of “The Motto” way back in 2011 and recently was the producer behind The Weeknd’s collaboration with Travis Scott, “Wonderful.” After the Grammy Award-winning “The Motto,” T-Minus was signed as an in-house producer to OVO in 2012 and has been producing records ever since.
Noah “40” Shebib, co-founder of OVO, stated that all he wanted to do was to create the “underwater sound” that Drake wanted. Through experimentation and through recruiting new and innovative artists, 40 has done just what he set out to do. Apart from being a mastermind behind the OVO name, 40 is the producer behind the up-and-coming Views, the highly-anticipated new album from Drake. Check his work out on Drake’s 2013 hit “Hold, On We’re Going Home.”