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Honey Jam: A Showcase Of Canada's Up-And-Coming Female Musicians
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Honey Jam: A Showcase Of Canada's Up-And-Coming Female Musicians

Picture of Candice Ng
Updated: 10 May 2016
Breaking into the fiercely competitive music industry is no easy feat. One Toronto organization has spent 20 years trying to change all of that for female musicians. Enter Honey Jam, an all-female singer/songwriter annual showcase in Toronto that has launched the careers of Canadian talent including Nelly Furtado, Melanie Fiona and Michi Mee. The Culture Trip Toronto sat down with founder and ‘queen bee,’ Ebonnie Rowe, to learn more about Honey Jam and its evolution.
Honey Jam
Honey Jam 2015 | © Honey Jam

Honey Jam provides mentors, education, networking and performance opportunities for emerging female musicians. Despite the popularity of cut-throat, competitive music competitions, Honey Jam is no Canadian Idol. As Ebonnie describes, ‘the women like the idea that it’s not a competition. It’s developmental, warm, welcoming, supportive. They become a family; many of the girls become friends and end up co-writing for each other.’

Prospective singers have one minute to audition in front of a panel of 10 judges, which includes vocal coaches, label executives and producers. Judges rate the performers on a 1-10 scale; anyone with an 8 or higher is shortlisted, while judges ensure a variety of genres and styles are represented. Honey Jam provides a platform for women to ‘grow, shine, and develop’ as musicians; ‘it’s a sisterhood, a sorority.’

Honey Jam
Honey Jam Performers | © Honey Jam

After the musicians pass auditions, they are put into workshops with producers, vocal coaches and other successful musicians, including Cardinal Offishall, Michie Mee, Jully Black, or Jasmin Denham. All of this preparation culminates with the Showcase.

Honey Jam Workshops
Performers parcipate in workshops prior to the Showcase | © Honey Jam

Honey Jam’s 2015 Showcase is set to take place on Thursday, August 13th. Just what exactly should Torontonians expect from the talent? Ebonnie insists she has no favorites; artists from different genres, cultures and styles will be performing, and ‘everyone’s amazing.’ Expect music to range from alternative to country; hip hop to opera; and even an acoustic guitar beatboxer.

Reema Major
Reema Major performing on Honey Jam Stage | © Honey Jam

Ebonnie thanks everyone for their 20 years of support; from the sponsors to media and audience, Torontonians continue to embrace and support Canada’s emerging female musical talent.

Honey Jam’s 2015 Showcase: Thursday, August 13th at the Mod Club, 722 College Street, Toronto, Ontario, Canada, +1 416 588 4663.

Doors open 7 P.M., Showtime 8 P.M. Admission is $20, and this is a 19+ event.

Tickets available online at or Play De Record 357 Yonge Street.

By Culture Trip Toronto

Interview By Candice Ng