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© Patrik Nygren/Flickr
© Patrik Nygren/Flickr
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This Global City Tops the List of Most Instagrammed Destinations in 2017

Picture of Alex Jordan
Travel Editor
Updated: 30 November 2017
Instagram has revealed which cities, hotels, museums and even hashtags proved most popular among its users in 2017.

Social media plays an increasingly important role in travel, a 2016 study revealing how flaunting is part of the millennial holiday experience. It therefore makes sense that one-fifth of millennials (British) are motivated to choose a holiday destination based on how ‘Instagrammable’ it is.

Earlier this year Jeremy Jauncey, founder of Beautiful Destinations, gave Culture Trip readers some tips on growing an Instagram community and how the future of travel on social media hinges on video and storytelling. Here’s Instagram’s most shared destinations in 2017.

Most Instagrammed Cities in 2017

The Big Apple has been crowned as the most Instagrammed city of the year pipping Moscow to the top spot.

Most Instagrammed Hotels in the World 2017

The Marina Bay Sands hotel owes its stratospheric popularity to an extremely Instagrammable rooftop infinity pool.

c a l m

A post shared by Kiran Dhaliwal (@kirannnyyy) on

Most Instagrammed Museums in 2017

No surprises here as the world’s most famous museum takes top spot above a swathe of American institutions.

Top Travel Hashtags

If you’re a budding Instagrammer you might want to try some of these hashtags in your next post!

This piece was created with help from Instagram and strategic consultancy Teneo Blue Rubicon.