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© Patrik Nygren/Flickr
© Patrik Nygren/Flickr

This Global City Tops the List of Most Instagrammed Destinations in 2017

Picture of Alex Jordan
Travel Editor
Updated: 30 November 2017

Instagram has revealed which cities, hotels, museums and even hashtags proved most popular among its users in 2017.

Social media plays an increasingly important role in travel, a 2016 study revealing how flaunting is part of the millennial holiday experience. It therefore makes sense that one-fifth of millennials (British) are motivated to choose a holiday destination based on how ‘Instagrammable’ it is.

Earlier this year Jeremy Jauncey, founder of Beautiful Destinations, gave Culture Trip readers some tips on growing an Instagram community and how the future of travel on social media hinges on video and storytelling. Here’s Instagram’s most shared destinations in 2017.

Most Instagrammed Cities in 2017

The Big Apple has been crowned as the most Instagrammed city of the year pipping Moscow to the top spot.


1. New York, USA
2. Moscow, Russia
3. London, United Kingdom
4. Sao Paolo, Brazil
5. Paris, France
6. Los Angeles, California
7. Saint Petersburg, Russia
8. Jakarta, Indonesia
9. Istanbul, Turkey
10.  Barcelona, Spain


Most Instagrammed Hotels in the World 2017

The Marina Bay Sands hotel owes its stratospheric popularity to an extremely Instagrammable rooftop infinity pool.

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A post shared by Kiran Dhaliwal (@kirannnyyy) on


1. Marina Bay Sands Singapore, Singapore
2. Bellagio Las Vegas, Las Vegas, USA
3. The Venetian Las Vegas, Las Vegas, USA
4. Atlantis The Palm, Dubai, Dubai, United Arab Emirates
5. MGM Grand Las Vegas, Las Vegas, USA
6. The Cosmopolitan of Las Vegas, Las Vegas, USA
7. Wynn Las Vegas, Las Vegas, USA
8. Caesars Palace, Las Vegas, USA
9. Fontainebleau Miami Beach, Miami Beach,USA
10. Paris Las Vegas Hotel & Casino, Las Vegas, USA
11. Ushuaïa Ibiza Beach Hotel, Ibiza, Spain

Most Instagrammed Museums in 2017

No surprises here as the world’s most famous museum takes top spot above a swathe of American institutions.


1. Musée du Louvre, Paris, France
2. The Metropolitan Museum of Art, New York, USA
3. MoMA The Museum of Modern Art, New York, USA
4. LACMA Los Angeles County Museum of Art, Los Angeles, USA
5. British Museum, London, UK
6. American Museum of Natural History, New York, USA
7. Whitney Museum of American Art, New York, USA
8. Victoria and Albert Museum, London, UK
9. Natural History Museum, London, UK


Top Travel Hashtags

If you’re a budding Instagrammer you might want to try some of these hashtags in your next post!


1. #travel
2. #nature
3. #sunset
4. #trip
5. #wanderlust
6. #travelgram
7. #vacation
8. #instatravel
9. #adventure
10. #travelphotography


This piece was created with help from Instagram and strategic consultancy Teneo Blue Rubicon.