Social media plays an increasingly important role in travel, a 2016 study revealing how flaunting is part of the millennial holiday experience. It therefore makes sense that one-fifth of millennials (British) are motivated to choose a holiday destination based on how ‘Instagrammable’ it is.
Earlier this year Jeremy Jauncey, founder of Beautiful Destinations, gave Culture Trip readers some tips on growing an Instagram community and how the future of travel on social media hinges on video and storytelling. Here’s Instagram’s most shared destinations in 2017.
Most Instagrammed Cities in 2017
The Big Apple has been crowned as the most Instagrammed city of the year pipping Moscow to the top spot.
Most Instagrammed Hotels in the World 2017
The Marina Bay Sands hotel owes its stratospheric popularity to an extremely Instagrammable rooftop infinity pool.
Most Instagrammed Museums in 2017
No surprises here as the world’s most famous museum takes top spot above a swathe of American institutions.
Top Travel Hashtags
If you’re a budding Instagrammer you might want to try some of these hashtags in your next post!