Before coming to Vogue Arabia, Aljuhani Abdulaziz founded the Riyadh and Doha member’s-only boutique D’NA, a luxe destination emporium. Aljuhani Abdulaziz told Farfetch about the creation of D’NA, saying, “We wanted to create a shopping and cultural experience that seamlessly bridges East and West through a shared appreciation for fashion, art and design.” Aljuhani Abdulaziz’s strategy to pair East and West fashion labels and designer visions helped establish her as an international fashion star, and made her an ideal choice for Vogue Arabia‘s editor-in-chief post.
Dubai-based publishing company Nervora launched Vogue Arabia in partnership with Condé Nast. The venture debuted with a dual-language website in Arabic and English last year, followed by a print edition in March. You might remember the March issue, which featured Gigi Hadid, shot by Inez and Vinoodh wearing a veil, which stirred up international controversy. Inside the magazine, Hadid wore a more traditional hijab, which upset people around the world, as Hadid is not Muslim, and a hijab is not a fashion statement.
Gigi Hadid: Half-Palestinian but not Muslim.
Vogue: Lets make Gigi Hadid wear a hijab because she’s half- Palestinian so it’s justified. pic.twitter.com/z1MdoAlNmp
— CHANEL (@starIoki) March 2, 2017
Following the Hadid issue, the April issue of Vogue Arabia featured Imaan Hammam, a Dutch model of Egyptian and Moroccan descent on the cover.
Vogue Arabia‘s entree into the Middle-Eastern market has been a long time coming, and according to the same Business of Fashion news brief, a new unidentified editor-in-chief has already been appointed.