Sharon Tal is the designer of Maskit, one of the country’s longstanding ready-to-wear brands. Maskit is, more specifically, a luxury women’s ready-to-wear brand, a global phenomenon recognized internationally for its exclusivity and quality. Sharon is driving the future of Maskit, infusing its rich heritage with modern fashion. At the Tel Aviv Fashion Week 2016, she presented her Winter Collection “desert-meets-sea.” This she explained was inspired by Israel: “We have 72 different cultures in one small place. We have the desert and the sea. We have nightlife. We have…different things coming together that is all very inspiring to me.”
Gadi Elimelech launched his career 20 years ago as a stylist and only recently delved into design with a collection of his own. His lifelong work includes productions for television, movies, magazines, catalogs and personal styling for leading artists and celebrities. “We love Israel and we work here,” he says, and thanks to his experience, all the women that come to the studio enjoy custom-made clothes according to their body shape, plus they receive advice and tips on how to build a complementary look.
Dorin Frankfurt opened her first store in Tel Aviv’s Shalom Tower in 1975. Now, she is known as a ready-to-wear designer with elegant, well-structured pieces for women. The unique experience of life in Israel is her source of inspiration. New collections are manufactured constantly by skilled workers from all ethnicities who work together in harmony and mutual respect.
Danit Peleg started working in September 2014 on her collection for her fashion graduate collection at Shenkar. She has always been interested in technology’s influence on fashion design: “I believe that technology will help democratize fashion and give designers more independence in the creation process,” she says on her website. For all her projects, she develops her own textiles and experiments with various technologies, whether it is laser cutting, screen-printing, or 3D printing.
“We have fashion, we have culture, we have young people, we have parties, we have clubs, and it’s something I want to show to the whole world,” says Shani Zimmerman, the designer behind a brand by the same name based in Tel Aviv. She believes that a designer should be reinvented on a daily basis. In her work, Shani Zimmerman searches to find new ways to fuse innovative ideas with classic guidelines. She often combines textile developments through the use of new materials. Shani also incorporates the historical background of the cloth as an integral part of the design process.
By Cristina Colli
Cristina, an Italian Communications Assistant, passionate about art, fashion, food and…Israel! Every day, she discovers a new secret in Tel Aviv and can’t wait to tell you all about it. You can follow her on Instagram.