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The modern day blogger’s influence and reach has expanded dramatically. As an ever increasing number of consumers trade traditional media outlets for blogs as their primary source of information on pop culture. With often millions of followers, these bloggers have the power to change perspectives around the world. Vibe Israel, an Israel based non-profit provides a unique experience for some of the top international bloggers to experience Israel through their personal fields of expertise.
In the mainstream media Israel is often perceived as in conflict with its neighbors and little is mentioned of its innovative energy, vast cultural diversity and flourishing industries. Like any country, Israel has many different faces and Vibe exposes this sometimes unknown vibrant energy. Vibe offers an all-expenses paid, intensive one week trip to Israel, to lead panels, tour innovative start-ups, meet and exchange ideas with leaders in their industry and of course relax and soak up the sun, all whilst sharing experiences with their blog following.
Vibe recently hosted six bloggers and online journalists who are experts in modern entertainment and TV industry. Their journey began with the INTV conference, a two-day summit in Jerusalem where they met keynote speakers including the CEO of HBO, executives from AMC and ABC, as well as several local and international TV personalities. The bloggers also led several panels at the conference in which they shared their experiences and in depth knowledge of the modern entertainment industry. A highlight of the conference was Oli Franklin-Wellis and Jessica Reese participating as guest panelists in the Techdate sessions where the blogger’s pitched their ideas to potential investors and users.
Next up was an Innovation Tour in Tel Aviv where the bloggers met top innovators behind some of Israel’s cutting edge startups. MTV Israel provided the grand finale with a presentation of their newest music video trivia app MTV Music Master which progressed into an excellent drinking game.
The last leg of the journey was a trip down to the Negev, where award winning series Yellow Peppers was shot. This leg included some off- road jeep rides, an outdoor cookout and a visit to the Game of Chefs studio in which they got a firsthand experience meeting the reality show’s judges and highly regarded chefs. The trip was then capped off with a mingling event at the wondrous Mansion House in Tel Aviv where the bloggers had a chance to unwind and re-connect with the professionals they met throughout the trip.
By Maxwell Tylim
Max graduated from the Florida State University in 2014 earning his undergrad degree in International Relations. He has recently moved to Tel Aviv, Israel to study Hebrew and pursue a career in freelance writing in order to share his passion for culture with the world. Max’s loves to write about music, history, travel and lifestyle.