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Parisian Zebra Bag, Knit Top and Cute Bralette © Dvir Fireman
Parisian Zebra Bag, Knit Top and Cute Bralette © Dvir Fireman
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Meet The Yafo-Based Fashionista And Innovator, Arianna And Her Closet

Picture of Gabriela Kramer
Updated: 16 February 2016
Jaffa has its fair share of hidden gems, but one that you may have not have come across is Arianna’s Closet. A visit to her ‘closet’ grants you access to the top fashion items, imported from America, which channel all the trends into a gorgeous modern flat in central Tel Aviv. Customers receive full attention from their own personal stylist. Meet the face behind this fashion concept that has been keeping the Tel Aviv locals stylish.
Eleven Paris Flannel paired with One Teaspoon Jeans © Dvir Fireman
Eleven Paris Flannel paired with One Teaspoon Jeans | © Dvir Fireman

What is the most unusual request you’ve had”

One time, I actually had a woman ask me when I can start bringing in men’s clothes. Even though I found it very flattering that she immediately trusted my judgment on men’s clothing, I am so excited about what I’m doing with women’s fashion right now. But who knows” Maybe one day and you will be the first to know!

What advice would you give to someone who was trying to break into the fashion business?

It’s definitely a hard industry to break into. I would say as always, experience is a must. But what’s more important is to surround yourself with influencers as much as you can so that you can learn from the people around you. Whether it be bloggers or stylists, every moment spent with someone who’s involved in the fashion world will have some sort of impact on you, big or small. Plus, these moments are always fun!

LF Stores © Dvir Fireman
LF Stores | © Dvir Fireman

What’s next?

I am always getting new collections at my boutique, so, to all of you who want to visit me at my showroom in Yafo, you are always welcome to come by….even if you just want to say hi or grab a coffee. And next I am going to launch my website – I’m so excited!

My website will have in addition a look book so you can browse through the new and current collections as well as a sale section, which everyone loves. It will be beneficial to all those who can’t make their way out to Yafo. However, when clients do come to my showroom, they get personal styling and a personal touch. I want to also have an option for friends to buy each other gift cards/vouchers through the website which can make a perfect birthday gift. Hopefully in the next weeks when I launch my website, (which will be the expected URL) you all will be able to book appointments online through my site and of course, browse my collection at any time. This is so Arianna’s Closet can help make those lazy Saturdays on the couch a lot more fun.

Carmar Jeans and Rumor Top - LF Stores © Dvir Fireman
Carmar Jeans and Rumor Top – LF Stores | © Dvir Fireman

If you could have dinner with anyone in the world, dead or alive, who would it be?

I would love to have dinner with Mary Kate and Ashley Olsen. I loved them as a child when they acted on Full House. They are a successful power team and from acting created their own clothing line, Elizabeth and James. I carry some of their items and it is completely my style. I also definitely have a twin thing.

If you could only bring three things to a deserted island, what would they be?

Sunscreen would have to be number one because I’m white as hell, water (I think that speaks for itself), and my Celine sunglasses because I must maintain my fashion dignity! (Okay, this speaks for itself, too)

Top by Tart, Skirt by Parker and Heels by Iro © Dvir Fireman
Top by Tart, Skirt by Parker and Heels by Iro | © Dvir Fireman

How would you describe your fashion business and yourself in 80 characters”

Hand-picked designer clothing showroom in Yafo. European inspired, NYC edge and style=Israel delivered.

Vogue or GQ? Oh, Vogue all the way

Apple or android’ Apple

Sweater or Jacket? Jacket (preferably leather)

Jamaica or Paris? Jamaica to get groovy but Paris for fashion

Cocktail or Beer? Cocktail, anything with cucumber

Audrey Hepburn or Jackie O? Audrey (we’re on a first-name basis)

By Gabriela Kramer

Gabriela is a hip hippie city-loving world explorer who dreams of being a cultural astronaut who seeks to find culture on other planets and life forms. She’s recently completed her undergraduate degree from the IDC in government and diplomacy and is interning at The Culture Trip TLV while breathing in the energetic vibes of Tel Aviv.