Following this success came the opening of HaMezeg, with the same partners. This entrepreneurial group was the one to invent the bracelet bar concept, with bottomless refills for one reasonable price.
C.T: What’s next?
Y.M: Well that, I can’t really tell you. We are working on something, but it’s a secret. I can tell you though that it won’t be a bar or food-related. We opened three bars in one year – so we are trying to focus on maintaining what we already have going.
How would you describe your business in 80 characters? Tweet it!
Local, urban, Tel Avivi hangouts with great value and friendly service.
How soon do you check your phone in the morning?
With so many messages, I realized that I can’t check my phone all the time. I don’t check it at night. In the morning I check it about 15 minutes after I’ve woken up. Coffee first. Sometimes I wake up to over 100 messages, since I have around 50-60 WhatsApp groups.
What advice would you give your younger self?
I am very happy I finished school before I started this business. A lot people open bars and restaurants without actual experience – and it’s a very hard business. Don’t take risks – open a business with people who have experience. I wouldn’t change anything I did.
Whiskey or gin? Gin!
Hip Hop or R’n’B? Hip Hop
New York or London? New York
Florentin or Kerem HaTemanim? Florentin
Pizza or beer? Beer
Espresso or black coffee? Black Coffee