Courtesy of Trubdr. Adam Road
Courtesy of Trubdr. Adam Road
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Meet Rothschild Boulevard's Mysterious Spanish Guitarist, Trubdr. Adam Road

Picture of Ruthie Berber
Updated: 11 October 2016
Along the tree-lined stretches of Tel Aviv’s iconic boulevards, you will find many musicians busking out a soundtrack of city sounds. One artist that locals continue to see on Rothschild avenue, playing his guitar with fervent soul, is Trubdr. Adam Road. A musician that has seen success in both New York and LA with the band City of the Sun, prefers to play and provide ‘roadPorn’ from his new solo album Exile From The City on the streets of the White City. You can catch him playing by Habima theatre or scouting out local artists for Sofar Sounds Tel Aviv. Find out what inspires this talented guitarist and mysterious urban personality.
Courtesy of Trubdr. Adam Road
What advice would you give to someone who was trying to break into the music business?
I would tell them to find a million different ways to make money; that will either be playing music, or promoting themselves. As long as it all is focused on building their fanbase and getting their music out to as many people as possible, and they exercise patience and persistence it will lead them to the places they want to go. “A master of his passions is greater then a conquerer of a city” but most importantly a man named Giorgio Gomelsky once told me “Serve music and music will serve you.”
What’s next?
Im working on building my own Record Label/Artists collective called GVLABL. I’m using my albums release as an excuse to do so. The album is called “Exile from the city” and it’s a 10 song concept album that starts from winter and goes through spring.
Courtesy of Trubdr. Adam Road
What is your dream project?
I have this dream where we would take malls and turn them into to community centers that represented local artists, talent, store owners, restaurants. We had grow-houses where we could grow fresh produce, rehab facilities for the homeless and addicted that help get them back on their feet again allowing them to be a functioning part of society. Also take huge store spaces and turn them in to health facilities, with gyms and yoga studios, tennis courts and recreational facilities… and of course there would be a music venue in each one, or multiple…
What is your favorite music venue?
Shakespeare once wrote….
“All the world’s a stage, And all the men and women merely players; They have their exits and their entrances, And one man in his time plays many parts, His acts being seven ages.”
Courtesy of Trubdr. Adam Road
How would you describe yourself in 80 characters?
You see and hear more of Trubdr. Adam Road on Soundcloud, Instagram, Twitter and Facebook.
Don’t miss the Sofar Sounds at Noor Jaffa, taking place at the end of December 2015!


Interview conducted by Ruthie Berber, The Culture Trip’s Tel Aviv Director of Culture. Catch us on our TLV Twitter, Facebook and Instagram.